Learn how SPIN® Selling problem questions have changed since the sales method was introduced and what sellers can do now.
Recent blog posts
Is playing a poker face wise? Is justifying arguments with lots of reasons right? Learn which myths catch out even the most experienced negotiators.
Helping customers to solve their problems using SPIN Selling hasn't changed but other things have. The SPIN Selling methodology is more relevant today.
Are you making progress in your major sales or becoming a free consultant? Successful salespeople use a simple method to move a sale forward.
Learn how to avoid the most common product launch mistakes that result in failures.
Have we forgotten the joy that learning something new can have on engagement, commitment and motivation within our organisations?
What does learning culture mean and what it is trying to achieve.
Skilled negotiators don't add weight to their arguments when they need to be persuasive. Find out what negotiators should do instead.
How do skilled negotiators prepare for negotiations? Learn how you can use your time more effectively when preparing and planning for a negotiation.