Huthwaite International commissioned a European-wide benchmarking study of more than 300 senior medical device sales leaders to examine the pressures,...

How having a systematic approach to selling leads to more profitable business. A must read for sales leaders in the European Medical Devices sector.

Dr Mark Young comments on his first hand experience of the talks to form a new German government following the September election.

Here we look at the future of training in relation to three factors which are transforming how we do business: technology, globalisation and humanity.

Why selling skills are less effective and how to bridge the gap. A must read for sales leaders in the European Medical Devices sector.

How creative commercial thinking and a true understanding of the decision making unit will impact sales now in and the future.

Make every pound count with an effective negotiation strategy. Huthwaite demonstrates how retailers can negotiate businesses out of trouble.

Tony Hughes offer three negotiation strategies that will give the UK the edge when negotiation our way out of Europe - one year to go

What consitutes effective progress in a sales? Learn why failing to make that distinction is the biggest barrier to sales productivity improvement.