Sit up and listen! SPIN Selling research reveals sales people that don’t listen are missing out on deals.

Faster skills improvement, less time off the job, measurability – just some of the benefits Huthwaite International’s new collaborative model promises to...

Learn why introducing new skills and behaviours to key individuals is the first step to cultural transformation.

Practical solutions sales leaders can use to achieve sales excellence. Based on our latest research of 300 European Medical Devices sales leaders.

Michael Leathes discusses the need for an international negotiation initiative as growing interest and momentum support the argument.

Huthwaite negotiation specialist, Neil Clothier, writes for the Daily Express on the negotiation learnings to be had from this difficult negotiation scenario.

Neil Clothier, senior negotiation specialist at Huthwaite comments for The Times. How can the NHS negotiate to their advantage?

Huthwaite International commissioned a European-wide benchmarking study of more than 300 senior medical device sales leaders to examine the pressures,...

How having a systematic approach to selling leads to more profitable business. A must read for sales leaders in the European Medical Devices sector.