Global reach
Select your region below
Global experts delivering training across Australasia/Oceania
Our sales expertise transcends borders, empowering companies on the global stage.
We are the world leader in our ability to deliver consistent sales transformation projects at scale with our clients.
Explore the transformative power of our sales, negotiation and communication training, and equip your team for unparalleled success.
Tailored training globally
The scope of our international delivery is vast. In total we’ve worked in 109 countries and in 35 languages. We’ve worked across 69 countries for one global telecoms company alone. That’s a huge reassurance for our clients and a level of experience they find invaluable.
Global footprint | 109 countries | 35 languages and counting
35% of clients work with us for 5+ years, on numerous skills improvement programmes tailored to their needs
50 years' experience
designing, creating and delivering training to SMEs and global organisations alike
Encompassing different languages and cultures to deliver true behaviour change globally
Delivering expert training around the world
SPIN Selling
0
Countries
SPIN Coaching
0
Expert trainers
SPIN Marketing
0
Languages
Operation Management
0
Years' experience
Why use Huthwaite for your international training?
We are the founders of SPIN Selling – the world-renowned methodology developed through decades of research. Our expert trainers deliver the authentic methodology with unmatched insight and proven results around the world, from SME's to multi-national organisations.
Our focus is on helping global teams to achieve excellence, by employing tailored strategies based on this research – meaning we can meet the unique needs of your teams across the globe.
We explore your language, cultural and learning needs to create a bespoke strategy that's aligned with your requirements.
Sharing our knowledge throughout Australasia/Oceania
Our trainers have a proven track record of tailoring their strategies to deliver success and empower sales teams across the globe.
Optimise your sales team’s performance with the expertise of our global sales professionals and receive unparalleled insights and strategies.
Shaun has been a L&D professional for 25 years, specialising in sales, negotiation and communication skills.
Shaun James
Head of Learning & Skills
Shaun has been a Learning and Development professional for 25 years, specialising in sales, negotiation and communication skills. His current role is as our Head of Learning and Skills, where he has responsibility for the quality of delivery across the international network of trainers.
Robin has over 30 years’ experience in L&D and in 2021 was named one of the 15 most influential people in L&D.
Robin Hoyle
Head of Learning Innovation
Robin has over 30 years’ experience in L&D, having worked internationally designing programmes, running development sessions for people at all levels in most sectors and building innovative learning interventions. He has designed award-winning corporate development programmes in the UK, seamlessly integrating synchronous and asynchronous digital delivery.
As Director of Learning Solutions, Nick leads the team that designs and delivers our world-class programmes.
One of our Regional Directors, Anders leads multinational behaviour change projects across various sectors.
Anders Hjort
Regional Development Director
As Regional Development Director and behaviour change expert at Huthwaite International, Anders takes a robust approach to change management, ensuring stakeholder buy-in, participant support, and clear communication of project goals for the highest chance of success and he understands how to bridge the gap between the different cultures across a breadth of different industries.
Marco, our Regional Director for Netherlands & Germany, leads global projects in all industries.
Marco Weijers
Regional Director – Netherlands and Germany
Marco has been Huthwaite’s Regional Director for Netherlands and Germany since 2003. His current role is underpinned by an impressive 20-year career in sales and sales management at leading companies in the field of medical supplies and technology.
Now primarily responsible for business development in the Netherlands and Germany, Marco and his team successfully deliver the full Huthwaite suite of programmes throughout those countries.
With 15+ years of experience in L&D, Katie provides an innovative and energetic learner experience.
Katie Adgie
Learning Development Consultant
Katie is a highly experienced learning facilitator with over 15 years in L&D. Her experience of creating, developing and embedding learning journeys has given her valuable insight and expertise in successfully managing the requirements of an organisation, alongside the individual learner needs.
A self-confessed L&D fanatic, Katie shares her extensive knowledge and passion with participants, providing an innovative and energetic learner experience in both virtual and face-to-face training environments.
Charlie Jefferson
Learning Development Consultant
A highly motivated L&D professional for over a decade, Charlie delivers sales and negotiation skills development to Huthwaite’s wide-ranging client base.
Charlie’s proactive, analytical approach to learning enables him to deliver a truly customer-focussed experience. He is passionate about developing people and growing their capabilities to achieve greater personal success and improved business objectives.
Rob encourages an engaging environment that focuses on fostering wider exploration.
Rob Honeyman
Learning Development Consultant
Rob is a professional and affable personality with experience of delivering to groups of all sizes and has worked in L&D roles in a variety of sectors. Growing up in a military family, Rob has experience living and working in many different cultures in various countries. He currently delivers sales and negotiation skills development to Huthwaite International’s clients across the globe.
Tony has managed successful training implementations with many of Huthwaite’s global clients.
Proven results
We have worked with Huthwaite and SPIN® for almost a year now and we are impressed with Huthwaite’s professionalism, responsiveness and capability to scale fast and get things done together with our teams around the globe.
Maja Schrøder, Business Lead, Roche
Choose your course
View our available programmes and choose the best pathway for your team.
Benefits of international training with Huthwaite
Establish a common language
Achieve a common, world-class sales approach and language across different global teams, ensuring consistency and clarity in customer interactions, regardless of geography. A shared vocabulary eliminates confusion and creates seamless collaboration between international divisions.
Deliver measurable competitive advantage
Develop an unseen competitive advantage. Many of the world's top sellers and negotiators are trained by Huthwaite, giving them a strategic edge that becomes even more powerful when applied consistently across global markets.
Achieve substantial returns
The gains and savings our clients around the world have made run into millions. We helped one global energy supplier save £37 million in a single negotiation. When scaled internationally, these returns compound significantly.
Enhance global team performance
Motivate, engage and empower your customer-facing teams whilst ensuring they can anticipate changes and customer needs across diverse international markets. A unified methodology provides teams with the confidence and skills to excel in any cultural context.
Strengthen customer relationships
Improve interactions with customers and build better client relationships while having a more positive impact on customer service. When your entire global organisation speaks the same language, clients experience consistent, world-class service regardless of which office they engage with.
International training delivered flexibly
In person
Live in-person training sessions remove desk distractions and immerse teams in high-impact learning environments that offer:
- Deep engagement and focus
- Real-time practice and live feedback from expert facilitators
- Stronger team cohesion that extends beyond the classroom
Virtual
Live virtual training coupled with digital learning via our collaborative platform offers flexible, interactive learning, with:
- Virtual breakout rooms, live debates and real-time mentoring
- On-the-job application between sessions
- Inclusive and scalable learning across locations
Digital
Learning via a digital platform allows participants to learn at their own pace without the need for group sessions, so offers:
- Learner-centric flexibility aligned with energy and schedules
- Sustainable behaviour change
- Cost effective solution that can scale easily for larger teams
See some of our most popular programmes
SPIN Proposals and Presentations
Widen SPIN's sphere of influence by creating persuasive proposals and presentations
Complex Negotiations
Learn proven techniques that deliver measurable results in real-world complex scenarios
Our training approach
Anyone can learn sales theory and techniques. But what good is that when it stays behind in the classroom. At Huthwaite, we’re focused on changing the behaviour of your team, so you see the results from the very beginning. This is the Huthwaite approach.
Acquire knowledge
Acquire knowledge
We start with knowledge acquisition, where participants access behavioural insights via eLearning and asynchronous activities on our collaborative platform.
Skills and practice
Skills and practice
Participants begin to apply and practice their skills development. The time and safe practice spaces are built into the learning journey, so they feel confident and supported.
Workplace transfer
Workplace transfer
Learners continue development through formal tasks and on-demand resources, sharing reflections with peers or progressing independently. Coaches can play a key role in supporting this skill transfer.
Get in touch with our team
Considering a global training implementation? Book a free consultation with a Huthwaite expert.