Tailored training globally

The scope of our international delivery is vast. In total we’ve worked in 109 countries and in 35 languages. We’ve worked across 69 countries for one global telecoms company alone. That’s a huge reassurance for our clients and a level of experience they find invaluable.

Global footprint | 109 countries | 35 languages and counting

35% of clients work with us for 5+ years, on numerous skills improvement programmes tailored to their needs

50 years' experience

designing, creating and delivering training to SMEs and global organisations alike

Encompassing different languages and cultures to deliver true behaviour change globally

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Delivering expert training around the world

SPIN Selling

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SPIN Coaching

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SPIN Marketing

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Why use Huthwaite for your international training?

We are the founders of SPIN Selling – the world-renowned methodology developed through decades of research. Our expert trainers deliver the authentic methodology with unmatched insight and proven results around the world, from SME's to multi-national organisations.

Our focus is on helping global teams to achieve excellence, by employing tailored strategies based on this research – meaning we can meet the unique needs of your teams across the globe.

We explore your language, cultural and learning needs to create a bespoke strategy that's aligned with your requirements.

Trusted by global organisations

Sopra Steria
Nutreco
Medtronic
Essity
Calix
SKF
SAP
Atkins Realis
Zuhlke

Proven results

Choose your course

View our available programmes and choose the best pathway for your team.

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Benefits of international training with Huthwaite

Establish a common language

Achieve a common, world-class sales approach and language across different global teams, ensuring consistency and clarity in customer interactions, regardless of geography. A shared vocabulary eliminates confusion and creates seamless collaboration between international divisions.

Deliver measurable competitive advantage

Develop an unseen competitive advantage. Many of the world's top sellers and negotiators are trained by Huthwaite, giving them a strategic edge that becomes even more powerful when applied consistently across global markets. 

Achieve substantial returns

The gains and savings our clients around the world have made run into millions. We helped one global energy supplier save £37 million in a single negotiation. When scaled internationally, these returns compound significantly.

Enhance global team performance

Motivate, engage and empower your customer-facing teams whilst ensuring they can anticipate changes and customer needs across diverse international markets. A unified methodology provides teams with the confidence and skills to excel in any cultural context.

Strengthen customer relationships

Improve interactions with customers and build better client relationships while having a more positive impact on customer service. When your entire global organisation speaks the same language, clients experience consistent, world-class service regardless of which office they engage with.

International training delivered flexibly

In person

Live in-person training sessions remove desk distractions and immerse teams in high-impact learning environments that offer:

  • Deep engagement and focus
  • Real-time practice and live feedback from expert facilitators 
  • Stronger team cohesion that extends beyond the classroom

Virtual

Live virtual training coupled with digital learning via our collaborative platform offers flexible, interactive learning, with:

  • Virtual breakout rooms, live debates and real-time mentoring
  • On-the-job application between sessions
  • Inclusive and scalable learning across locations

Digital

Learning via a digital platform allows participants to learn at their own pace without the need for group sessions, so offers:

  • Learner-centric flexibility aligned with energy and schedules
  • Sustainable behaviour change
  • Cost effective solution that can scale easily for larger teams

See some of our most popular programmes

With 50 years' research guiding our understanding of consumer behaviour, our Academy has evolved beyond traditional sales. Discover our comprehensive range of courses below.
SPIN Selling T10

SPIN Selling

Generate more sales and reach higher levels of customer satisfaction

Quick Value Selling O5

Quick Value Selling

Learn a consultative, customer-based approach that utilises every interaction. 

Essential Negotiation T10

Essential Negotiations

Equip yourself with the essential tools and techniques necessary for successful negotiations 

Our training approach

Anyone can learn sales theory and techniques. But what good is that when it stays behind in the classroom. At Huthwaite, we’re focused on changing the behaviour of your team, so you see the results from the very beginning. This is the Huthwaite approach.

Acquire knowledge

Acquire knowledge

We start with knowledge acquisition, where participants access behavioural insights via eLearning and asynchronous activities on our collaborative platform.

Acquire knowledge

Skills and practice

Skills and practice

Participants begin to apply and practice their skills development. The time and safe practice spaces are built into the learning journey, so they feel confident and supported.

Skills and practice

Workplace transfer

Workplace transfer

Learners continue development through formal tasks and on-demand resources, sharing reflections with peers or progressing independently. Coaches can play a key role in supporting this skill transfer.

Workplace transfer

Get in touch with our team

Considering a global training implementation? Book a free consultation with a Huthwaite expert.

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