This webinar has already taken place and is now available to watch on demand.

The power of structured coaching: From time-saving to revenue-generating

We reveal how top sales organisations are revolutionising performance through SPIN-powered coaching frameworks – moving beyond generic approaches. Discover why traditional sales coaching fails and how our own model delivers measurable results by focusing on observable behaviours while acknowledging psychological factors.

Learn to overcome the three biggest sales coaching barriers: time constraints, capability gaps, and directive-versus-coaching confusion and explore how AI coaching tools can support coaching initiatives and drive continuous improvement.

Perfect for sales leaders seeking practical, immediate impact on team performance while building a sustainable coaching culture.

Key insights from this webinar

How to move beyond generic approaches

Learn how SPIN-powered sales coaching frameworks can revolutionise performance.

Why traditional coaching fails

Discover how to overcome key sales coaching barriers – time constraints, capability gaps, and directive-versus-coaching confusion.

Why AI is a powerful tool in coaching

Explore the AI coaching tools that can support continuous improvement.

Presented by

Richard-Tillary

Richard Tillery

Richard-Tillary

Richard Tillery

Learning Development Consultant

With over 10 years’ experience in sales and learning and development, Richard helps organisations achieve their sales and negotiation-based objectives. Richard works with all levels across a wide range of industries.

During his sales career, Richard began to share his expertise and became involved in the coaching and training of his colleagues and teams, sparking a passion for L&D which has since shaped his career.

In his current role, Richard provides end-to-end learning and development consultancy services. He assesses all elements of the learning journey through TNA and learning assessment, tailors content to fit the business environment, delivers collaborative programmes, and provides coaching and feedback to help participants affirm and sustain their learning.

Anders-Hjort

Anders Hjort

Anders-Hjort

Anders Hjort

Regional Director

As Regional Development Director for Denmark, and behaviour change expert at Huthwaite International, Anders leads multinational and global behaviour change projects across various sectors.

He takes a robust approach to change management, ensuring stakeholder buy-in, participant support, and clear communication of project goals for the highest chance of success and he understands well how to bridge the gap between the different cultures across a breadth of different industries.

Anders has been with Huthwaite International for more than 10 years, where he specialises in change management and executive coaching. He loves to lead successful global projects in sales mindset and skillset development.