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This webinar has already taken place and is now available to watch on demand.

Why you need to embrace two-faced strategies in the new era of buying


A good salesperson must be two-faced. By this, we don’t mean saying different things to different people in order to gain approval; we mean salespeople need to be able to adapt their strategies to benefit both customer interactions and organisational approaches – and we’re here to help you do that.  

In this bold discussion, we delve into the dynamic realm of modern sales strategies and draw from our wealth of experience to uncover universal truths applicable across diverse sales teams, industries and roles.  

Things you'll learn:

Identify common mistakes and get practical solutions for improvement

Identify common mistakes and misconceptions, including practical solutions for improvement.

Identify unresolved customer concerns

How the power of persuasion can amplify the influence and impact of customer-focused teams.

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Strategies for overcoming communication challenges to effectively drive initiatives and make tangible progress.

Presented by Huthwaite Experts

Robin Hoyle

Robin Hoyle

Robin Hoyle

Head of Learning Innovation

Robin has spent almost three decades as a strategic L&D leader, trainer and consultant. As a writer and blogger he focuses on workforce development policies, learning strategies, tools and techniques. He has written two books, ‘Informal Learning in Organizations: How to Create a Continuous Learning Culture’ and ‘Complete Training: From Recruitment to Retirement’, both published by Kogan Page. Robin is a Fellow of the Learning and Performance Institute and the Chair of the World of Learning Conference. In his role as Head of Learning Innovation at Huthwaite International, he is exploring routes to enhancing the learning experience and the impact of all Huthwaite’s training and learning interventions.

Jo Derriman - Senior Client Director

Jo Derriman

Jo Derriman

Senior Client Director

Jo has worked in sales and people development for over 17 years. In her role as Senior Client Director, Jo collaborates with clients to effectively explore, manage and implement new initiatives in Huthwaite commercial skills globally.

She has a natural facilitative style, and believes that audience engagement and participation, along with enjoyment and real-world application is paramount to the learning experience.