This webinar has already taken place and is now available to watch on demand.

Winning public sector contracts: Essential Sales strategies for the new procurement era

Join us for an insightful webinar on the recent Procurement Act and its impact on any organisation selling into the public sector. Learn how concepts such as "dynamic markets" and “preliminary market engagement requirements” are reshaping the landscape for suppliers. The pipelines might be more open; do you have the skills to take advantage? Our experts will guide you through the evolving public procurement Buying Cycle, highlighting the critical skills now needed to sell successfully in this new environment.

This webinar is essential for Sales, Marketing, management and procurement professionals looking to adapt and thrive under the new procurement regulation.

Key insights from this webinar

Understanding the new landscape

Gain a comprehensive understanding of the Procurement Act's implications, including increased flexibility in supplier relationships and the concept of "dynamic markets". This knowledge will help you navigate the changing public sector procurement environment more effectively.

Developing critical skills

Learn about the new skills and behaviours required to succeed in this evolving market, particularly in early engagement and needs-based selling. You'll get insights into building persuasive cases for change and highlighting your company's differentiators, skills that are becoming increasingly important but are not widely found in traditional bid teams.

Improving commercial outcomes

By understanding the new buying cycle and the psychology of buying in the public sector, you'll be better equipped to create proactive sales openings and improve your success rate in winning public sector contracts. This knowledge can directly translate into improved commercial outcomes for your organization.

Presented by procurement experts

Gemma-Waring

Gemma Waring

Gemma-Waring

Gemma Waring

Director

Gemma is a public sector tendering expert and qualified trainer with a number of other skills such as department management, strategic planning, developing training material, business-to-business sales and business development.

david-freedman

David Freedman

david-freedman

David Freedman

Director of Sales

David began his career in economic development before moving to Paris for three years as the speech writer for the President of IBM Europe. He later founded marketing services consultancy The Business Works, then became Managing Director of Hill Murray Public Relations where he provided strategic marketing consultancy at CEO level for high-profile companies. David joined Huthwaite International as Business Director in 2002 and is now Head of Business development leading the team that wins and grows global enterprise business for all sectors.