Talking sales and negotiation success to The Telegraph

What makes a successful sales person and an effective negotiator?

Tony Hughes, CEO, Huthwaite International. Interview with The Telegraph

“They are all about creating and capturing value." Hughes reports:

• “Sales is about building value that your competitors cannot match through consultative conversations."
• “Negotiation is about capturing value through the right kind of planning and the right verbal face-to-face behaviours.”

Huthwaite International helps people all over the world, in their local languages in the classroom and online, to excel at these skills and achieve sales and negotiation success.

Watch Tony Hughes share key insights into:

• the problem of commoditisation and talent in organisations today
• the importance of creating value
• the link between sales and negotiation
• major mistakes made by negotiators and the behaviours used by skilled negotiators
• emerging trends in the sales environment
• how Huthwaite International uses best practice, different learning journeys, and international capability to achieve lasting performance improvement.