Global software company SAP share their story of improved commercial outcomes from SPIN®.

Find out how SPIN® Selling is giving salespeople a deeper understanding of their customers' needs. Find out more today.

Survey shows that salespeople do not have a systematic approach to engaging with customers and prospects.

Is there a lack of sales methodology in the manufacturing industry? If that's the case, there's a huge opportunity for those with a more process driven...

A survey conducted through YouGov has found that 85 per cent of respondents believe a good buying experience involves a salesperson listening carefully in...

Mind the gap: Salespeople missing the mark with clients?

Are you trying to target high value sales? Find out how Oxford Instruments uses SPIN® Selling to effectively communicate to high value customers.

There is no doubt the world of commerce has changed dramatically in recent years. However, particularly in the B2B world, there are other, more subtle changes...

We take a look back through the archive and a gaze ahead at the changes in selling in the manufacturing and industrial sector.