How can salespeople work better with procurement departments to improve both their own sales success and procurement’s standing and leverage in the business?

Looking to improve your sales strategy? Learn how top salespeople use persuasive case analysis to uncover customer needs and value.

Watson-Marlow Fluid Technology Group is a world leader and premium provider. They share their experience on using SPIN® Selling to counter market pressure on...

The Association of Professional Sales (APS) announces partnership with Huthwaite International, working together to bring fresh insights and research to the...

What makes a successful salesperson? Fast talking, pushy, and pressurising? Or at least that’s what most people think but the reality is that salespeople like...

What’s the best way to train a field service team? learn how Waters are creating value for their customers

Skills demonstrated by salespeople, including negotiation, persuasion and being a good listener, have been named vital to career progression in a study...

It’s an age-old challenge, how do you get somebody or something to do something that you want them to do? Read our blog to find out.

Huthwaite International joins world’s top firms as founders of major consultancy industry initiative.