A recent study by Huthwaite International reveals that decision-makers think listening skills are essential to being a successful sales person however do not...

In conversation with our CEO, Tony Hughes

In a short video testimonial Justin Cole, Managing Director at Urgo Medical, shares how Huthwaite International's SPIN® Selling implementation project has made...

Demonstrating proof of consistent, sustained & contemporary return on investment, we share one of hundreds of client success stories of how SPIN® has made a...

Scientists, engineers, medics, lawyers, doctors, accountants and their professional brethren have spent many years training to become experts in their field.

Discover why salespeople often fall back on talking about product features. Learn how your team can start to uncover, develop and align customer needs.

The advent and growth of new technologies and business processes create challenges that sales organisations have to address, which inevitably means the role of...

Producing persuasive sales proposal is difficult. Learn how to improve your chances of being short listed and winning business.

This whitepaper examines the reasons behind why customers decide not to buy late in the sales cycle and the skills and strategies needed to bring sales success...