Maximise Your Investment: Tips for Choosing an Effective Communication Training Provider

Written by Rachel Massey

Effective verbal communication is an essential component of any successful product development team. Without it, teams can become siloed, resulting in misunderstandings, delays, and even project failures. 

Investing in communication training for your product development team can help improve collaboration, foster better relationships, and increase overall performance. However, not all training providers are created equal. Choosing the right communication training provider can make all the difference. 

We'll explore why choosing the right training provider matters, and what to look out for when selecting the right business communication training for your team.

Evaluating the Training Approach and Methodology

When researching business communication courses, it’s crucial to understand not only what research/knowledge the training is based on, but also the right training methods for your organisation or team.  

There’s absolutely no shortage of options to choose from so it’s important to consider:  

  • Course content. A good business communication training course should be based on research, and regularly adapted to keep up with the changing business landscape. For example, at Huthwaite, our communication programme ‘Leading Behaviours’  is built upon a range of interactive, verbal behaviours. It's based on researched success models that show how people use them in different situations to achieve effective results in both group and one-to-one situations.

  • Course delivery. If your team's working entirely remotely, then an in-person-only course might not be appropriate. Depending on your team's location and training preferences, it’s best to find a flexible solution that can be tailored to their needs and ideal outcomes. Similarly, if your business has an international reach, you might need to consider where trainers are located, and the different language capabilities of the trainers and courses. 

  • Subject matter expertise. Every organisation deserves to be trained by experienced industry experts. Look at the qualifications of the instructors and make certain that they are experts in behaviour change and possess an extensive background in collaborating with professionals and consistently delivering successful outcomes.

Thoroughly evaluating the course and what you want to achieve with your team, will lead to the best choice in effective communication training for you and your team.

Our world-renowned research, insights and communication development approaches are delivered via expert trainers and a secure, collaborative learning platform, enabling participants to learn on the go and build skills incrementally – one behaviour at a time.

To find out more, start your training journey today. 

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Sustainability of business communication skills

The real value of training lies in the ability to embed new knowledge and skills in the day-to-day behaviours of employees. Training shouldn’t be seen as a one-time event, but a continuous process that supports the change of behaviour over time.

Embedding new training is important because it ensures that the knowledge and skills acquired during the training are applied consistently and effectively. The outcome of this is improved overall performance, productivity, and job satisfaction for those involved. 

To achieve ROI from your training, you need to ensure your chosen provider offers a sustainable approach to learning and will assist in these three essential areas:

  • Monitor: How will you keep track of engagement and progress during your communication/collaboration training programme?

  • Support: How will you support the practice and transfer of new skills and behaviours in the workplace?

  • Embed: How will you embed the new skills and behaviours over time while maintaining 'business as usual'?

A good training provider should be able to help you ensure teams continue applying the knowledge and skills acquired so you begin to see them change their behaviour in the workplace.


Checking Reputation and Track Record

To maximise your investment, you should work with a partner that you trust can deliver effective business communication training. 

Therefore, while researching, look into their:

  • Reputation. Use websites such as to read real comments from previous course attendees. These unbiased reviews will give you a genuine perspective on the course, outcomes, and trainers.  

  • Case studies. Results should highlight how effective their training courses have been for previous attendees. Look out for businesses of a similar size, sector, or challenges to yours and see what they were able to achieve. 

  • Heritage. An effective training provider should have significant experience educating like-minded professionals, looking to increase their communication skills. 

Ultimately, it’s best to partner with a business that has a long history of researching, educating, and results. This'll make them more likely to help you achieve your goals, maximise upskilling, and ensure the results have a lasting impact on your business. 

Our Communication and Collaboration training plan is built on a foundation of science-led research and analysis.

We know what’s required to achieve and sustain behavioural change. To find out how we can support your business, start planning your training journey today.

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Finding the right communication skills training course for your business

Without the proper time and dedication to finding the perfect course that suits your needs, you’ll likely fall short of your desired outcome. You and your leadership team should give plenty of time to finding the training provider that'll help you achieve the best results.

To do this, it’s best to look at:

  • Their training methods. Without research-driven training, a provider's course may not deliver effective results. Check the provider's website and discover how their business has become qualified to train. This should include the flexibility of their courses and international reach.

  • The sustainability of their results. While communication improvements may be noticeable right after a workshop, it is essential to achieve lasting behavioural changes to fully realise the maximum potential of your investment.

  • Their track record. Without guaranteed results, your investment may be wasted. Check through their case studies and results to see what they’ve achieved for businesses in the same sector or size as yours. Similarly, look at review websites like to see how previous attendees have found their training sessions.

Training programmes at Huthwaite International are built on a foundation of vast, science-led research and analysis. As a result, we know what is required to achieve and sustain behaviour change. We have world-renowned methodologies to align clients to our behaviour change definitions. And we have a flexible approach to help ensure successful behavioural change appropriate to each client's environment.

Our extensive research has been carried out in line with scientific protocols. To draw conclusions, we've observed and analysed thousands of interactions between people in commercial settings.  

In each research project, we were looking to answer a simple question:

What do successful people do, that average performers don't?

With this research as a basis, ‘Leading Behaviours’ our Communication and Collaboration training programme offers participants the opportunity to proactively upskill while giving them the tools to continue their learning long after the course is over. 

To find out more about our Communication and Collaboration training, visit our dedicated training page. Alternatively, see what we can achieve for you by getting in touch with a member of our team and starting to plan your training journey today. 

Begin developing your personalised training plan today and learn how you and your team can:

Collaborate efficiently with members of staff ✅
Create a harmonious work environment ✅
Establish behavioural change ✅

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