About David Freedman

David is Huthwaite's Director of Sales. He is a Fellow of both the Institute of Sales Management and of the Institute of Sales Professionals, sits on the Management Consultancies’ Association Council and is former Chairman of the Chartered Institute of Public Relations MarComs group. He speaks all over the world, from conferences and exhibitions including World of Learning, SAMA, APMP and many international business organisations. He has also been on the judging panels for the National Sales Awards and the National Business Awards.

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David Freedman 6 min read

Practical tips for negotiating virtually

In this virtual world, it stands to reason that we are negotiating differently. Learn how this change has reinforced the importance of verbal behaviour.

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David Freedman 7 min read

Virtual Selling - normalised sooner than we thought

Virtual selling means we have new tools and skills to master. But we must remember the unchanging behaviours that make successful sales people stand out.

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David Freedman 3 min read

How to improve sales productivity

What consitutes effective progress in a sales? Learn why failing to make that distinction is the biggest barrier to sales productivity improvement.

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David Freedman

Negotiation tactics: Unraveling dirty tricks and gaining the upper hand

Can you recognise a dirty trick in negotiation? Dirty tricks are used by negotiators to get a better deal. Learn how to deal with them.

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David Freedman 3 min read

Six ways to be more persuasive with SPIN Selling

From sending the right message to building a sense of urgency find out which six essential SPIN Selling tips will help you to become more persuasive.

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David Freedman 3 min read

Cutting through the noise with SPIN Selling

Telling customers about the benefits of your services can easily become white noise. Here's how SPIN Selling can help you cut through it.

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David Freedman

Negotiation tips: How to boost sales and avoid common negotiation mistakes

Wondering how to avoid common negotiation mistakes? Discover 5 negotiation tips that’ll help you win more deals.

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David Freedman 2 min read

Brexit shines spotlight on negotiating - revealing hidden growth area for businesses across the globe

Brexit shines spotlight on negotiating - revealing hidden growth area for businesses across the globe.

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David Freedman

How salespeople can work better with procurement and achieve success for both

How can salespeople work better with procurement departments to improve both their own sales success and procurement’s standing and leverage in the busines…

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