Why do new telecoms products fail?

Why do new telecoms products fail?

Your new product is about to be introduced to the market. It’s innovative, meets your customer needs and out-performs the competition. You introduce the product to your sales teams and feedback is great. Everybody wants to see what customers think.

Sales teams report early enthusiasm but then a curious thing happens, customers lose interest, sales evaporate and nobody understands why. If this sounds familiar, that’s because it is.

Research among senior decision-makers in the sector reveals the scale of the issue. In a typical financial year, a staggering 88% of telecoms companies experience the failure of a highly anticipated new product.

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