Huthwaite International expert consultants can adapt content, scenarios, and delivery methods to reflect real-world situations relevant to participants and the organisations in which they work, ensuring training is practical and directly applicable to their roles and industry sectors.

Clients using Huthwaite’s SPIN methodology report a significant increase in sales advances. By focusing on behaviour change and embedding SPIN conversations, teams consistently achieve more meaningful customer commitments and improved sales outcomes that can be tracked and measured.

Negotiators who have been trained by Huthwaite also gain confidence when they apply our proven framework and are able to drive more consistent, successful negotiation outcomes including higher profit margins, better terms, and have the skills to avoid unnecessary concessions.

Behaviour change is evidenced by people doing things differently and doing different things.

This short, easily remembered and repeated phrase describes what we mean when people demonstrate a different behaviour resulting from a learning intervention.

Behaviour change is evidenced by a person demonstrating repeatedly new behaviour and activity in their workplace that can be observed and measured. We essentially acknowledge and recognise these types of behaviour:

• Verbal – what we say

• Process – what we do

Our approach to achieving behaviour change is through our three-stage learning journey structure, Acquire knowledge - Skills & practice - Workplace transfer, which is applied to all our delivery methods, in the classroom, virtually or digitally.

We have four core options for the delivery of behaviour change to a participant. All have the knowledge acquisition/skills and practice and workplace transfer stages included in some form.

The approach adopted depends largely on who will have the main responsibility for achieving behavioural change, particularly in the crucial workplace transfer stage. This could be:

• an individual participant working autonomously

• Huthwaite supporting the individual throughout the learning journey

• the organisation supporting the individual throughout the journey (coach/manager support)

• or a combination of all three - joint responsibility

We work consultatively with our clients to agree the best approach to adopt.