Huthwaite International

In conversation with our CEO, Tony Hughes

The changing business landscape and why product is no longer the end in itself.

This whitepaper explores some of the common traps negotiators fall into and the skills and strategies that can be employed to avoid these traps.

Huthwaite International joins forces with L & D expert, Robin Hoyle, to further enhance its training programmes.

In a short video testimonial Justin Cole, Managing Director at Urgo Medical, shares how Huthwaite International's SPIN® Selling implementation project has made...

For decades Huthwaite International have researched the strategies and behaviours that distinguish a skilled negotiator from an average negotiator.

Demonstrating proof of consistent, sustained & contemporary return on investment, we share one of hundreds of client success stories of how SPIN® has made a...

Scientists, engineers, medics, lawyers, doctors, accountants and their professional brethren have spent many years training to become experts in their field.

In the sales area, where it is relatively easy to measure performance change, we have found that a well-executed coaching programme can improve sales revenue...