Huthwaite's picks

Five critical mistakes negotiators don't know they're making

Discover the common negotiation mistakes even seasoned professionals make and learn effective strategies to enhance your negotiation skills for better outc…

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Rachel Massey 5 min read

Sales teams need more than goals, they need a 'how’

Uncover the power of 'how?' and transform theory into the effective execution of skills.

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Hayley Ramsey 8 min read

Unlock your sales team's potential: conquer sales challenges with SPIN® Selling

Empower your sales team to overcome common sales challenges, build trust, and drive successful, value-driven customer interactions with SPIN.

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Huthwaite International

Are salespeople generally missing the mark with clients?

A survey conducted through YouGov has found that 85 per cent of respondents believe a good buying experience involves a salesperson listening carefully in …

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Huthwaite International 2 min read

Mind the gap: Salespeople missing the mark with clients

Mind the gap: Salespeople missing the mark with clients?

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David Freedman 1 min read

The lost art of deal-making

If you want a career in the City, you’ll need to be a good negotiator. It’s a skill that pops up again and again.

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Huthwaite International 2 min read

How to effectively communicate to high-value customers

Are you trying to target high value sales? Find out how Oxford Instruments uses SPIN® Selling to effectively communicate to high value customers.

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Steve Thurlow 1 min read

How manufacturing companies can shift from product to value sell

There is no doubt the world of commerce has changed dramatically in recent years. However, particularly in the B2B world, there are other, more subtle chan…

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Tony Hughes 1 min read

Talking sales and negotiation success to The Telegraph

In an interview with The Telegraph, CEO Tony Hughes, shares insights into how to become a successful salesperson and an effective negotiator.

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Robin Hoyle 3 min read

Resolving to change behaviour and why culture matters

Behaviour change is tricky. We need to work on culture. The language, skills and behaviours we seek to implement will need to be in tune with the environm…

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Steve Thurlow 9 min read

Reflections on the future of selling in manufacturing

We take a look back through the archive and a gaze ahead at the changes in selling in the manufacturing and industrial sector.

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Dr Janet Curran 3 min read

Can key account management bring true differentiation?

The reasons organisations consider a Key Account Management training implementation is because they see it as a way of increasing revenue, protecting again…

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Are your sales targets contributing to lost business?

Download our whitepaper to learn why hard closing customers can lose business and how to create a strategy for handling customer concerns.

Huthwaite's picks

Five critical mistakes negotiators don't know they're making

Sales teams need more than goals, they need a 'how’

Unlock your sales team's potential: conquer sales challenges with SPIN® Selling

Are salespeople generally missing the mark with clients?

Mind the gap: Salespeople missing the mark with clients

The lost art of deal-making

How to effectively communicate to high-value customers

How manufacturing companies can shift from product to value sell

Talking sales and negotiation success to The Telegraph

Resolving to change behaviour and why culture matters

Reflections on the future of selling in manufacturing

Can key account management bring true differentiation?

Are your sales targets contributing to lost business?

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