Huthwaite’s picks

Huthwaite International has carried out extensive research studies into what makes an effective negotiator. Find out more.

Negotiation is something that never seems to be out of the news, or out of our lives. What are the secrets of doing it well?

What's next when a company as renowned and consistently excellent as Siemens, realises that the Greek market is one of the toughest sales environments in the...

Huthwaite research suggests that most people, in most places, get the skill of negotiation wrong, most of the time. This is both costly and avoidable.

Every organisation that embarks on a sales training project wants to know that it’s working. But how often can you actually prove it?

We explore the potential areas for development within a sales function, how to win complex sales. Find out more today.

Global software company SAP share their story of improved commercial outcomes from SPIN®.

Find out how SPIN® Selling is giving salespeople a deeper understanding of their customers' needs. Find out more today.

Survey shows that salespeople do not have a systematic approach to engaging with customers and prospects.