Learn how to win more business by understanding the situation, needs, and processes behind a customer enquiry.

Learn how world-class sales organizations develop sales opportunities with prospects that are starting to experience problems - Find out more.

Agile sales has become a buzz word in sales strategy. Learn how technology is driving the need for organisations to become agile.

B2B selling is changing. So how can we prepare our sales teams for the future? Find out why SPIN Selling remains the leading approach to improving sales

The business world is packed with sales myths. Understand whether they’re fact or fiction, and avoid costly sales mistakes.

Our powers of persuasion need to be strong when important decisions are at stake. Learn six SPIN Selling tactics to improve your influence when it counts.

In this ever-evolving industry environmental factors are of growing importance to governments and regulators.

In this ever changing environment, Tony Hughes, CEO of Huthwaite International, considers the impact of e-commerce giants and how smaller players can...

Tony Hughes, CEO of Huthwaite International, considers how the rise of Artificial Intelligence is providing opportunities to those selling and negotiating in...