Businesses are focussing on developing sales and negotiation skills that can be put into immediate effect via the same medium they are being deployed.

There are a few factors that dictate the answer here but ultimately, it comes down to this – how interested are you in taking this research backed sales...

Huthwaite and Business Academy Aarhus create an internationally recognised SPIN selling certification programme to deliver sales behaviour change.

Should we focus on quality or quantity first when beginning to practice SPIN Selling behaviours? Find out.

Learn how SPI® Selling situation questions have changed since the sales method was introduced and what sellers can do now.

Scientifica uses SPIN Selling to convert more opportunities drive performance boost engagement and behaviour change.

Learn how to avoid the common mistakes that salespeople make such as negotiating too early and chasing every business opportunity.

Neil Rackham, author of SPIN Selling, offers some advice, based on research and experience in previous recessions that will help salespeople survive our...

The current crisis may have thrown some customers back into the stage of the buying cycle we call ‘Changes over Time’ - unexpectedly, they may have moved from...