Learn why your product is no longer your differentiator in competitive markets and how you can start to differentiate products by how they're sold.
Should we focus on quality or quantity first when beginning to practice SPIN Selling behaviours? Find out.
Learn how SPI® Selling situation questions have changed since the sales method was introduced and what sellers can do now.
Learn how to avoid the common mistakes that salespeople make such as negotiating too early and chasing every business opportunity.
Neil Rackham, author of SPIN Selling, offers some advice, based on research and experience in previous recessions that will help salespeople survive our...
Learn how salespeople can learn to effectively use the use SPIN Selling questions and the common problems that salespeople face when tying to apply SPIN.
Learn how SPIN® Selling problem questions have changed since the sales method was introduced and what sellers can do now.
Helping customers to solve their problems using SPIN Selling hasn't changed but other things have. The SPIN Selling methodology is more relevant today.
