Sales people are the crucial differentiator in competitive markets

Neil RackhamNeil Rackham 1 min read

Sales people are the crucial differentiator in competitive markets

Learn why your product is no longer your differentiator in competitive markets and how you can start to differentiate products by how they're sold.

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Using the SPIN Selling behaviours

Neil RackhamNeil Rackham 1 min read

Using the SPIN Selling behaviours

Should we focus on quality or quantity first when beginning to practice SPIN Selling behaviours? Find out.

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How have situation questions changed in SPIN Selling?

Neil RackhamNeil Rackham 1 min read

How have situation questions changed in SPIN Selling?

Learn how SPI® Selling situation questions have changed since the sales method was introduced and what sellers can do now.

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The three big mistakes that salespeople make and how to avoid them

Neil RackhamNeil Rackham 1 min read

The three big mistakes that salespeople make and how to avoid them

Neil Rackham, author of SPIN Selling, offers some advice, based on research and experience in previous recessions that will help salespeople survive our cu…

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How can salespeople use SPIN Selling questions?

Neil RackhamNeil Rackham 1 min read

How can salespeople use SPIN Selling questions?

Learn how salespeople can learn to effectively use the use SPIN Selling questions and the common problems that salespeople face when tying to apply SPIN.

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How have problem questions changed in SPIN Selling?

Neil RackhamNeil Rackham 1 min read

How have problem questions changed in SPIN Selling?

Learn how SPIN® Selling problem questions have changed since the sales method was introduced and what sellers can do now.

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Is SPIN Selling still relevant?

Neil RackhamNeil Rackham 3 min read

Is SPIN Selling still relevant?

Helping customers to solve their problems using SPIN Selling hasn't changed but other things have. The SPIN Selling methodology is more relevant today.

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concerns-the-end-of-cycle-sales-killer

Are your sales targets contributing to lost business?

Download our whitepaper to learn why hard closing customers can lose business and how to create a strategy for handling customer concerns.

Download the whitepaper