Huthwaite’s picks

Neil Clothier, senior negotiation specialist at Huthwaite comments for The Times. How can the NHS negotiate to their advantage?

Huthwaite International commissioned a European-wide benchmarking study of more than 300 senior medical device sales leaders to examine the pressures,...

How having a systematic approach to selling leads to more profitable business. A must read for sales leaders in the European Medical Devices sector.

Dr Mark Young comments on his first hand experience of the talks to form a new German government following the September election.

Here we look at the future of training in relation to three factors which are transforming how we do business: technology, globalisation and humanity.

Beckman Coulter undertake a global sales training project. Implementing a common sales approach. Successfully delivered to salespeople worldwide.

Why selling skills are less effective and how to bridge the gap. A must read for sales leaders in the European Medical Devices sector.

How creative commercial thinking and a true understanding of the decision making unit will impact sales now in and the future.

Make every pound count with an effective negotiation strategy. Huthwaite demonstrates how retailers can negotiate businesses out of trouble.