2 min read
How to capture and persuasively articulate value in the changing logistics environment.
Huthwaite’s picks
2 min read
Neil Rackham, creator of SPIN Selling explains how one question sparked the creation of the most researched and validated sales methodology
Recent blog posts
17 min read
Learn why introducing new skills and behaviours to key individuals is the first step to cultural transformation.
1 min read
Practical solutions sales leaders can use to achieve sales excellence. Based on our latest research of 300 European Medical Devices sales leaders.
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2 min read
Michael Leathes discusses the need for an international negotiation initiative as growing interest and momentum support the argument.
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3 min read
Huthwaite negotiation specialist, Neil Clothier, writes for the Daily Express on the negotiation learnings to be had from this difficult negotiation scenario.
1 min read
Neil Clothier, senior negotiation specialist at Huthwaite comments for The Times. How can the NHS negotiate to their advantage?
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1 min read
Huthwaite International commissioned a European-wide benchmarking study of more than 300 senior medical device sales leaders to examine the pressures,...
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1 min read
How having a systematic approach to selling leads to more profitable business. A must read for sales leaders in the European Medical Devices sector.
2 min read
Dr Mark Young comments on his first hand experience of the talks to form a new German government following the September election.
Sales
2 min read
Neil Rackham, creator of SPIN Selling explains how one question sparked the creation of the most researched and validated sales
6 min read
Learn why complacency is the biggest threat to your key accounts and how to stay ahead of changes to protect your valuable client
7 min read
Discover how SPIN Selling helps tech companies stand out in saturated markets by focusing on insightful, customer-centric
Negotiation
4 min read
Learn how Zuhlke equipped their Technical Consultants and Project Managers with sales skills for their direct customer
9 min read
Discover the common negotiation mistakes even seasoned professionals make and learn effective strategies to enhance your
11 min read
Achieving a win-win in negotiation discussions can be tough. Gain invaluable perspectives on strategies to help you negotiate
Communication
6 min read
Discover how the SPIN framework can transform persuasive communication in leadership, team meetings, coaching, negotiations, and
6 min read
Learn strategies to create persuasive presentations that drive business growth and avoid common mistakes. Enhance your skills
6 min read
Discover the essential role that middle managers play in an organisation and find out how effective verbal behaviours and