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3 min read
Tony Hughes, Huthwaite’s CEO examines Trump's recent negotiating advice to Theresa May and explains why his appraoch may not be so far-fetched.
Huthwaite’s picks
4 min read
Discover how AI enhances negotiation preparation while emphasising the vital human elements that lead to successful outcomes.
Recent blog posts
2 min read
Sit up and listen! SPIN Selling research reveals sales people that don’t listen are missing out on deals.
6 min read
Faster skills improvement, less time off the job, measurability – just some of the benefits Huthwaite International’s new collaborative model promises to...
2 min read
How to capture and persuasively articulate value in the changing logistics environment.
17 min read
Learn why introducing new skills and behaviours to key individuals is the first step to cultural transformation.
1 min read
Practical solutions sales leaders can use to achieve sales excellence. Based on our latest research of 300 European Medical Devices sales leaders.
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2 min read
Michael Leathes discusses the need for an international negotiation initiative as growing interest and momentum support the argument.
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3 min read
Huthwaite negotiation specialist, Neil Clothier, writes for the Daily Express on the negotiation learnings to be had from this difficult negotiation scenario.
1 min read
Neil Clothier, senior negotiation specialist at Huthwaite comments for The Times. How can the NHS negotiate to their advantage?
Sales
7 min read
Explore how technical experts can enhance their sales effectiveness by balancing expertise with curiosity, navigating
9 min read
Discover 10 reasons sales training often fails to change behaviour and how coaching, reinforcement, and learning transfer create
3 min read
Discover how Atracsys transformed from a technically led MedTech organisation into a more commercially aligned business with the
Negotiation
7 min read
Discover how AI enhances negotiation preparation while emphasising the vital human elements that lead to successful outcomes.
4 min read
Learn how Zuhlke equipped their Technical Consultants and Project Managers with sales skills for their direct customer
9 min read
Discover the common negotiation mistakes even seasoned professionals make and learn effective strategies to enhance your
Communication
6 min read
Discover how the SPIN framework can transform persuasive communication in leadership, team meetings, coaching, negotiations, and
6 min read
Learn strategies to create persuasive presentations that drive business growth and avoid common mistakes. Enhance your skills
6 min read
Discover the essential role that middle managers play in an organisation and find out how effective verbal behaviours and