6 min read
In this paper Huthwaite discusses the fundamental design principles which separate outstanding skills training from the mediocre.
Huthwaite’s picks
5 min read
Discover how SPIN Selling helps tech companies stand out in saturated markets by focusing on insightful, customer-centric conversations
Recent blog posts
2 min read
Tony Hughes, CEO of Huthwaite International, considers how the logistic sector is changing, and whether new starts-ups, like drone manufacturers, have the...
3 min read
Learn how to overcome negotiation deadlock, and achieve the results you need, with insights from Huthwaite International’s Neil Clothier.
6 min read
Why does training implementation fail? From Learner amnesia, trying to fix the wrong problem. Training implementation goes wrong in lots of different ways.
2 min read
From sending the right message to building a sense of urgency find out which six essential SPIN Selling tips will help you to become more persuasive.
3 min read
Telling customers about the benefits of your services can easily become white noise. Here's how SPIN Selling can help you cut through it.
1 min read
Huthwaite comments for The Telegraph on latest Brexit press conference.
4 min read
Learn the four key elements of successful negotiation and become an effective negotiator.
3 min read
Wondering how to avoid common negotiation mistakes? Discover 5 negotiation tips that’ll help you win more deals.
Sales
7 min read
Discover how SPIN Selling helps tech companies stand out in saturated markets by focusing on insightful, customer-centric
6 min read
Discover why staying engaged during implementation is crucial for B2B sales success and learn key strategies for building
.webp)
7 min read
AI isn't replacing jobs but redefining roles, enhancing human expertise, and improving strategic deployment. Discover how AI can
Negotiation
4 min read
Learn how Zuhlke equipped their Technical Consultants and Project Managers with sales skills for their direct customer
9 min read
Discover the common negotiation mistakes even seasoned professionals make and learn effective strategies to enhance your
11 min read
Achieving a win-win in negotiation discussions can be tough. Gain invaluable perspectives on strategies to help you negotiate
Communication
6 min read
Discover how the SPIN framework can transform persuasive communication in leadership, team meetings, coaching, negotiations, and
6 min read
Learn strategies to create persuasive presentations that drive business growth and avoid common mistakes. Enhance your skills
6 min read
Discover the essential role that middle managers play in an organisation and find out how effective verbal behaviours and