Huthwaite's picks

Artificial Intelligence and the leadership conundrum

Explore the challenges and opportunities of AI literacy in leadership and its implications for workforce development and organisational strategy.

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Robin Hoyle 6 min read

From sceptics to supporters – building buy-in for Sales training

Learn how to transform sceptics into supporters for sales training by addressing common challenges and using effective strategies for organisational buy-in…

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Tony Hughes 6 min read

Rethinking SPIN® – the universal framework for persuasive communication

Discover how the SPIN framework can transform persuasive communication in leadership, team meetings, coaching, negotiations, and personal relationships.

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Kay Jepson 5 min read

SPIN Selling. 5 reasons why most people need to go 'beyond the book'

Some folks have changed the way they sell having read the SPIN® Selling book. But most people need a bit more help to learn and change their behaviour.

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Kay Jepson 3 min read

Why do I need SPIN training when I can just read the book?

There are a few factors that dictate the answer here but ultimately, it comes down to this – how interested are you in taking this research backed sales me…

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Tony Hughes 17 min read

The changing face of B2B selling - Why SPIN Selling is more crucial than ever

B2B selling is changing. So how can we prepare our sales teams for the future? Find out why SPIN Selling remains the leading approach to improving sales

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Robin Hoyle 4 min read

Six steps to becoming more persuasive through SPIN Selling

Our powers of persuasion need to be strong when important decisions are at stake. Learn six SPIN Selling tactics to improve your influence when it counts.

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