Some folks have changed the way they sell having read the SPIN® Selling book. But most people need a bit more help to learn and change their behaviour.

Ever asked, ‘What is SPIN selling?’ Get answers to important SPIN questions with intel from SPIN selling creators, Huthwaite International.

There are a few factors that dictate the answer here but ultimately, it comes down to this – how interested are you in taking this research backed sales...

B2B selling is changing. So how can we prepare our sales teams for the future? Find out why SPIN Selling remains the leading approach to improving sales

Our powers of persuasion need to be strong when important decisions are at stake. Learn six SPIN Selling tactics to improve your influence when it counts.

From sending the right message to building a sense of urgency find out which six essential SPIN Selling tips will help you to become more persuasive.

Learn six key strategies to successfully implement a sales transformation programme on a global scale using SPIN® Selling.