Account Strategy for Major Sales

Account Strategy for Major Sales is specifically designed to help you win business in the context of a long and complex sale.

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This can typically involve multiple influencers and decision makers, strong competitive activity and a perceived risk for the customer of making the wrong decision.

By the end of the programme you will know how to reach and influence all the key customers involved in the decision making process, how to influence their decision criteria in your favour, how to analyse your competitors and strengthen your position against them, how to produce a significant increase in sales revenue and profitability.

You will take part in a business simulation where you will assume the role of seller and practice your newly acquired techniques and strategies. Huthwaite’s expert coaches will be on hand to give you feedback and help you to embed the skills in preparation for the real world.

Who should attend?

Huthwaite’s Account Strategy for Major Sales course is for you if you are:

• A sales manager
• Account manager
• Sales executive
• A specialist tasked with the management of long-cycle sales involving multiple influencers/decision makers and strong competitive activity
• A sales team leader looking for a common, proven sales methodology for sales teams to adopt.