Build stronger customer relationships and win more business opportunities
Experiencing skills in a virtual environment prepares account sellers for customer interactions that may also involve virtual communication.
Attend virtual sessions from anywhere with a good internet connection minimising work schedule disruption.
Reduce travel expenses and bring geographically spread groups together where traditional training is difficult.
Virtual sessions are spread out allowing on the job practice between sessions with expert facilitators. This helps to embed learning throughout.
Experience engaging expert trainer presentations with the ability to ask questions and engage in debate during live sessions.
Take part in virtual breakout sessions for group simulation work.
Learning is supported by digital resources. Peers can share their valuable experiences and support each other throughout the learning process and back in the workplace.
New skills and processes are immediately integrated within live and up-coming campaigns to embed new behaviours quickly.
Our customer relationship management system is fine at telling us where we are now, but not what we should do next or how we should do it
Our team finds it hard to describe real progress in the opportunity in a way that we can all understand, and use as a basis for forecasting
It’s critical that we understand what competitors are doing, and how the prospect thinks of us in relation to them
We can’t seem to get to the real decision makers, and we struggle to articulate a persuasive value proposition when we do
Our customer engagement is short-lived. We are too reactive and miss out on the chance to influence our clients long-term
Procurement seems to be calling the tune and keeps telling us that the only differentiator is price
Even when we’ve offered the customer a viable service, they still don’t see us as the obvious supplier
We lose business just when we think we've converted the customer
With all the training and tools you’ll need and a support team excited to help you start your Account Strategy journey today
Virtual classroom
A flexible, robust virtual classroom experience that eliminates the need for travel and has all the key features of a physical classroom environment.
Physical classroom
An engaging, personal classroom experience that encourages deep focus, with face-to-face, facilitator-led training.
Each SPIN trainer must be officially licensed and regularly monitored in order to ensure they can combine our unique methodology with a high quality, consistent learning experience.
Our ongoing research into customer behaviour means our Account Strategy methodology has evolved, allowing us to expand our training offering to other key areas in your business:
SPIN Selling
Provide effective solutions for customers by building persuasive case around their individual problems.
SPIN Marketing
Reconnect sales and marketing by harmonising the way your teams think about their customers.
SPIN Coaching
Learn how to confidently coach others on SPIN principles in this immersive course.
Start transforming your sales team with Account Strategy sales training. Develop your personalised training plan today.
