Huthwaite’s picks

Explore the importance of simplicity in sales methodologies and how systematic coaching can drive significant behaviour change in sales teams.

Learn how to build an AI-first sales organisation by focusing on leadership, structured methodology, and embracing a culture of continuous improvement.

Explore Neil Rackham's insights on the enduring relevance of SPIN Selling and the importance of questioning skills in modern sales.

Neil Rackham reveals how his passion for cricket helped him codify verbal behaviours and develop effective research techniques.

Neil Rackham discusses the resistance faced when introducing SPIN Selling, its rapid adoption by major corporations, and its eventual success.

Neil Rackham shares his breakthrough moment with SPIN Selling and its transformative impact at Xerox, propelling it from last to first in the UK.

Explore key insights from the World of Learning Summit 2026, focusing on ecosystems, human-AI collaboration, and the role of L&D in fostering organisational...

Neil Rackham shares how an early feeling that sellers were use questions to uncover problems and develop needs lead to the creation of the SPIN Selling.

Neil Rackham, creator of SPIN Selling explains how one question sparked the creation of the most researched and validated sales methodology in the world.