Huthwaite's picks

From sceptics to supporters – building buy-in for Sales training

Learn how to transform sceptics into supporters for sales training by addressing common challenges and using effective strategies for organisational buy-in…

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Tony Hughes 6 min read

Rethinking SPIN® – the universal framework for persuasive communication

Discover how the SPIN framework can transform persuasive communication in leadership, team meetings, coaching, negotiations, and personal relationships.

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Robin Hoyle 6 min read

The persuasion advantage – presentations that drive business growth

Learn strategies to create persuasive presentations that drive business growth and avoid common mistakes. Enhance your skills with expert insights from Rob…

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Huthwaite International 4 min read

How Nutreco uses SPIN® Selling to meet its strategic sales objectives and adapt to new challenges

Learn how Nutreco implemented SPIN Selling to enhance sales strategies, meet objectives, and adapt to challenges. Discover their outcomes in this insightfu…

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Hayley Ramsey 5 min read

Marketing: How marketers are using AI in 2024

Discover how marketers are leveraging AI and delve into why human connection is more important to the customer than ever before.

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Robin Hoyle

Learning & Development trends for 2024

L&D leader Robin Hoyle predicts the impact of AI, as well as discussing the importance of measuring impact and of human-to-human communication.

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Huthwaite International

Negotiation preparation tips for achieving positive outcomes

Learn how negotiation preparation is crucial to improving your chances of achieving the best possible outcome and gain advice from Huthwaite International.

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Huthwaite International

How to overcome difficult negotiation tactics

Negotiation tactics are commonplace in the world of business. Learn how to overcome challenging approaches with insights from Huthwaite International.

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