Huthwaite's picks

From sceptics to supporters – building buy-in for Sales training

Learn how to transform sceptics into supporters for sales training by addressing common challenges and using effective strategies for organisational buy-in…

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Tony Hughes 6 min read

Rethinking SPIN® – the universal framework for persuasive communication

Discover how the SPIN framework can transform persuasive communication in leadership, team meetings, coaching, negotiations, and personal relationships.

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Robin Hoyle 6 min read

The persuasion advantage – presentations that drive business growth

Learn strategies to create persuasive presentations that drive business growth and avoid common mistakes. Enhance your skills with expert insights from Rob…

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Rachel Massey 5 min read

Evolve or extinct: Why your B2B sales team needs a skills overhaul now

Discover why your B2B sales team needs a skills overhaul now to adapt to changing buyer trends and stay competitive in the evolving marketplace.

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Robin Hoyle 5 min read

Are we losing expertise to AI?

Discover how we might create new solutions to the challenges and opportunities we face by harnessing the power of these new AI-led technologies.

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Robin Hoyle 19 min read

AI in learning – a conversation with Dr. Phillipa Hardman

Discover how AI is revolutionising learning in a conversation with Dr. Phillipa Hardman, as she explores the shift towards strategic AI implementation and …

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Robin Hoyle 5 min read

How would you prepare if your sales meetings were being broadcast on TV?!

Discover how to prepare for sales meetings by learning from a seasoned BBC journalist's interview tactics and improve your sales pitch with in-depth resear…

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Robin Hoyle 6 min read

Communicating the value of Learning & Development

Understand the true impact of L&D initiatives and how to effectively communicate their value to the business.

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Robin Hoyle 7 min read

Conversational Intelligence: Why learning in sales is more than just knowing

Learn how Conversational Intelligence and AI are reshaping sales learning, exploring the challenges and opportunities in leveraging AI tools for sales perf…

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