Huthwaite’s picks

Ensure a successful negotiation outcome with these 10 key behaviours and strategies.

The key to successful selling is applying effective behaviours used by skilled salespeople. Here are 4 tips to achieving sales success.

Research by Huthwaite spanning four decades reveals that most people, in most places, negotiate badly, most of the time.

Are you persuasive? Learn the verbal behaviours and methods that you can use to influence and and persuade others.

In a video testimonial Atkins Global share their story of achieving sales excellence from a SPIN® selling implementation to 400 people.

How can salespeople work better with procurement departments to improve both their own sales success and procurement’s standing and leverage in the business?

Looking to improve your sales strategy? Learn how top salespeople use persuasive case analysis to uncover customer needs and value.

Watson-Marlow Fluid Technology Group is a world leader and premium provider. They share their experience on using SPIN® Selling to counter market pressure on...

Many professionals are fearful or uncomfortable with challenging their business. But it can be a highly effective strategy. Here's why.