Learn why selling is all about understanding the true buying role.

Learn why confidence is key for a successful negotiation. Find out what behaviours that successful negotiators use.

For decades Huthwaite International have researched the strategies and behaviours that distinguish a skilled negotiator from an average negotiator.

Discover the correlation between changing behaviour and a change in results.

Scientists, engineers, medics, lawyers, doctors, accountants and their professional brethren have spent many years training to become experts in their field.

A key part of communication in negotiation is understanding the difference between what you think you are saying and what the other side understands.

Discover why salespeople often fall back on talking about product features. Learn how your team can start to uncover, develop and align customer needs.

A counter-proposal is often used in negotiation. Learn what it is, when to use this approach, and how to make conditional proposals.

One of the more surprising findings from Huthwaite’s original observational research was the fact that skilled negotiators expressed their feelings more than...