Huthwaite International has carried out extensive research studies into what makes an effective negotiator. Find out more.

Negotiation is something that never seems to be out of the news, or out of our lives. What are the secrets of doing it well?

Huthwaite research suggests that most people, in most places, get the skill of negotiation wrong, most of the time. This is both costly and avoidable.

We explore the potential areas for development within a sales function, how to win complex sales. Find out more today.

Find out how SPIN® Selling is giving salespeople a deeper understanding of their customers' needs. Find out more today.

Is there a lack of sales methodology in the manufacturing industry? If that's the case, there's a huge opportunity for those with a more process driven...

Key insights into Learning and Development including; digitisation, integration benefits and how to make reflective learning simple.

A survey conducted through YouGov has found that 85 per cent of respondents believe a good buying experience involves a salesperson listening carefully in...

Mind the gap: Salespeople missing the mark with clients?