Huthwaite's picks

Five critical mistakes negotiators don't know they're making

Discover the common negotiation mistakes even seasoned professionals make and learn effective strategies to enhance your negotiation skills for better outc…

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Rachel Massey 5 min read

Sales teams need more than goals, they need a 'how’

Uncover the power of 'how?' and transform theory into the effective execution of skills.

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Hayley Ramsey 8 min read

Unlock your sales team's potential: conquer sales challenges with SPIN® Selling

Empower your sales team to overcome common sales challenges, build trust, and drive successful, value-driven customer interactions with SPIN.

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Huthwaite International 1 min read

How did Urgo Medical increase sales by 20%?

In a short video testimonial Justin Cole, Managing Director at Urgo Medical, shares how Huthwaite International's SPIN® Selling implementation project has …

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Robin Hoyle 6 min read

How to conduct a training evaluation

Learn how to conduct a training evaluation. Discover what the training needs of your team are and effectively evaluate training providers.

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Steve Thurlow 2 min read

Her Majesty the Queen - arguably the most successful British brand of the last 64 years

From a commercial point of view, she is arguably the most successful British brand of the last 63 (nearly 64) years. So what has she got so right, and what…

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David Freedman 4 min read

Understanding your customer decision making unit

Learn why selling is all about understanding the true buying role.

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Tony Hughes 1 min read

Why confidence is key for a successful negotiation outcome

Learn why confidence is key for a successful negotiation. Find out what behaviours that successful negotiators use.

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Huthwaite International 1 min read

Do you know how well you are negotiating?

For decades Huthwaite International have researched the strategies and behaviours that distinguish a skilled negotiator from an average negotiator.

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David Freedman 3 min read

Why training that confers knowledge and theory without altering ability is pointless

Discover the correlation between changing behaviour and a change in results.

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Huthwaite International 1 min read

SPIN® - A positive impact on sales

Demonstrating proof of consistent, sustained & contemporary return on investment, we share one of hundreds of client success stories of how SPIN® has made …

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Huthwaite International 1 min read

The science of selling and the selling of science

Scientists, engineers, medics, lawyers, doctors, accountants and their professional brethren have spent many years training to become experts in their fiel…

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Are your sales targets contributing to lost business?

Download our whitepaper to learn why hard closing customers can lose business and how to create a strategy for handling customer concerns.

Huthwaite's picks

Five critical mistakes negotiators don't know they're making

Sales teams need more than goals, they need a 'how’

Unlock your sales team's potential: conquer sales challenges with SPIN® Selling

How did Urgo Medical increase sales by 20%?

How to conduct a training evaluation

Her Majesty the Queen - arguably the most successful British brand of the last 64 years

Understanding your customer decision making unit

Why confidence is key for a successful negotiation outcome

Do you know how well you are negotiating?

Why training that confers knowledge and theory without altering ability is pointless

SPIN® - A positive impact on sales

The science of selling and the selling of science

Are your sales targets contributing to lost business?

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