Huthwaite's picks

Five critical mistakes negotiators don't know they're making

Discover the common negotiation mistakes even seasoned professionals make and learn effective strategies to enhance your negotiation skills for better outc…

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Rachel Massey 5 min read

Sales teams need more than goals, they need a 'how’

Uncover the power of 'how?' and transform theory into the effective execution of skills.

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Hayley Ramsey 8 min read

Unlock your sales team's potential: conquer sales challenges with SPIN® Selling

Empower your sales team to overcome common sales challenges, build trust, and drive successful, value-driven customer interactions with SPIN.

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Dr Janet Curran

Negotiation skills and persuasion skills: Key differences and expert tips

Persuasion is a skill negotiators deploy when they can't agree. Negotiation and persuasion are both crucial to a successful negotiation outcome.

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Steve Thurlow 1 min read

Is consultative selling dead?

The advent and growth of new technologies and business processes create challenges that sales organisations have to address, which inevitably means the rol…

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Dr Janet Curran 3 min read

Do you recognise how well you are negotiating?

In 2014 we wanted to find out whether people would easily recognise what effective negotiation tactics and behaviours looked like.

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Huthwaite International 1 min read

Coaching for business performance improvement

In the sales area, where it is relatively easy to measure performance change, we have found that a well-executed coaching programme can improve sales reven…

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Huthwaite International 10 min read

Proposals - the silent sales killers

Producing persuasive sales proposal is difficult. Learn how to improve your chances of being short listed and winning business.

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Huthwaite International

Concerns - the end of cycle sales killer

This whitepaper examines the reasons behind why customers decide not to buy late in the sales cycle and the skills and strategies needed to bring sales suc…

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