Huthwaite’s picks

Learn why selling is all about understanding the true buying role.

Learn why confidence is key for a successful negotiation. Find out what behaviours that successful negotiators use.

For decades Huthwaite International have researched the strategies and behaviours that distinguish a skilled negotiator from an average negotiator.

Discover the correlation between changing behaviour and a change in results.

Demonstrating proof of consistent, sustained & contemporary return on investment, we share one of hundreds of client success stories of how SPIN® has made a...

Scientists, engineers, medics, lawyers, doctors, accountants and their professional brethren have spent many years training to become experts in their field.

A key part of communication in negotiation is understanding the difference between what you think you are saying and what the other side understands.

A key point about trading is that, for negotiation success, effective negotiators know at any point in a negotiation the value of what they have given away and...

Discover why salespeople often fall back on talking about product features. Learn how your team can start to uncover, develop and align customer needs.