Huthwaite's picks

Why SPIN Selling still works (even when your buyers know everything)

Laura Errington 4 min read

Why SPIN Selling still works (even when your buyers know everything)

Discover why SPIN Selling still works – helping buyers make confident decisions by addressing their unique challenges.

Artificial Intelligence and the leadership conundrum

Robin Hoyle 6 min read

Artificial Intelligence and the leadership conundrum

Explore the challenges and opportunities of AI literacy in leadership and its implications for workforce development and organisational strategy.

From sceptics to supporters – building buy-in for Sales training

Robin Hoyle 6 min read

From sceptics to supporters – building buy-in for Sales training

Learn how to transform sceptics into supporters for sales training by addressing common challenges and using effective strategies for organisational buy-in…

Do you recognise how well you are negotiating?

Dr Janet Curran 3 min read

Do you recognise how well you are negotiating?

In 2014 we wanted to find out whether people would easily recognise what effective negotiation tactics and behaviours looked like.

Coaching for business performance improvement

Huthwaite International 1 min read

Coaching for business performance improvement

In the sales area, where it is relatively easy to measure performance change, we have found that a well-executed coaching programme can improve sales reven…

Proposals - the silent sales killers

Huthwaite International 10 min read

Proposals - the silent sales killers

Producing persuasive sales proposal is difficult. Learn how to improve your chances of being short listed and winning business.

Concerns - the end of cycle sales killer

Huthwaite International

Concerns - the end of cycle sales killer

This whitepaper examines the reasons behind why customers decide not to buy late in the sales cycle and the skills and strategies needed to bring sales suc…

How to create and capture value - global research report

Dr Janet Curran 1 min read

How to create and capture value - global research report

To stay profitable, successful companies today have to be in the business of creating value and capturing value for their customers.

Huthwaite International wins Exporter Award at Yorkshire Post Excellence in Business Awards

Huthwaite International 1 min read

Huthwaite International wins Exporter Award at Yorkshire Post Excellence in Business Awards

Huthwaite International wins Exporter Award at Yorkshire Post Excellence in Business Awards.

How should we deal with emotions in negotiation?

Ian Newall 6 min read

How should we deal with emotions in negotiation?

Negotiation is a topic that is guaranteed to raise emotions. What is the best way to deal with emotions in negotiations?

Developing outstanding corporate customer service

Dr Janet Curran

Developing outstanding corporate customer service

There are many theories and approaches to delivering excellent customer service. But which of these actually work?

How to improve corporate negotiation performance

Huthwaite International

How to improve corporate negotiation performance

Insights into proven, effective negotiation tactics and behaviours. With ten critical performance areas, prepare yourself to transform negotiatiom.

Are your sales targets contributing to lost business?

Download our whitepaper to learn why hard closing customers can lose business and how to create a strategy for handling customer concerns.

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