2 min read
We explore the potential areas for development within a sales function, how to win complex sales. Find out more today.
Huthwaite’s picks
2 min read
Neil Rackham, creator of SPIN Selling explains how one question sparked the creation of the most researched and validated sales methodology
Recent blog posts
5 min read
Global software company SAP share their story of improved commercial outcomes from SPIN®.
3 min read
Find out how SPIN® Selling is giving salespeople a deeper understanding of their customers' needs. Find out more today.
2 min read
Survey shows that salespeople do not have a systematic approach to engaging with customers and prospects.
1 min read
Is there a lack of sales methodology in the manufacturing industry? If that's the case, there's a huge opportunity for those with a more process driven...
7 min read
Key insights into Learning and Development including; digitisation, integration benefits and how to make reflective learning simple.
.jpg)
1 min read
A survey conducted through YouGov has found that 85 per cent of respondents believe a good buying experience involves a salesperson listening carefully in...
2 min read
Mind the gap: Salespeople missing the mark with clients?
.jpg)
1 min read
If you want a career in the City, you’ll need to be a good negotiator. It’s a skill that pops up again and again.
Sales
2 min read
Neil Rackham, creator of SPIN Selling explains how one question sparked the creation of the most researched and validated sales
6 min read
Learn why complacency is the biggest threat to your key accounts and how to stay ahead of changes to protect your valuable client
7 min read
Discover how SPIN Selling helps tech companies stand out in saturated markets by focusing on insightful, customer-centric
Negotiation
4 min read
Learn how Zuhlke equipped their Technical Consultants and Project Managers with sales skills for their direct customer
9 min read
Discover the common negotiation mistakes even seasoned professionals make and learn effective strategies to enhance your
11 min read
Achieving a win-win in negotiation discussions can be tough. Gain invaluable perspectives on strategies to help you negotiate
Communication
6 min read
Discover how the SPIN framework can transform persuasive communication in leadership, team meetings, coaching, negotiations, and
6 min read
Learn strategies to create persuasive presentations that drive business growth and avoid common mistakes. Enhance your skills
6 min read
Discover the essential role that middle managers play in an organisation and find out how effective verbal behaviours and