Huthwaite's picks

Artificial Intelligence and the leadership conundrum

Explore the challenges and opportunities of AI literacy in leadership and its implications for workforce development and organisational strategy.

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Robin Hoyle 6 min read

From sceptics to supporters – building buy-in for Sales training

Learn how to transform sceptics into supporters for sales training by addressing common challenges and using effective strategies for organisational buy-in…

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Tony Hughes 6 min read

Rethinking SPIN® – the universal framework for persuasive communication

Discover how the SPIN framework can transform persuasive communication in leadership, team meetings, coaching, negotiations, and personal relationships.

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Rachel Massey

Verbal communication: Is it a learnable skill?

Verbal communication is widely regarded as a key skill in business. But can it be taught, or should it be considered ‘common sense’?

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Huthwaite International 5 min read

Sustained behaviour change and instant return on investment for Close Brothers Motor Finance

Close Brothers used our collaborative learning experience designed to increase revenues and profitability through better understanding of customer needs.

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Robin Hoyle 3 min read

Planning for workflow learning success

Despite the shifts in workflow learning, the misconception that learning just happens and that it can’t be planned is still commonly accepted.

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Rachel Massey 3 min read

SPIN Selling - putting sustainability into the heart of sales

SPIN trained salespeople work as consultants to create true benefits for their clients and create a successful sustainable business cycle.

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Huthwaite International 4 min read

PostNord Strålfors - creating key insights and value for customers in a competitive market

Learn how PostNord Strålfors implemented a sales academy that transformed sales conversations, drove value creation and helped grow their business.

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Robin Hoyle 4 min read

The Coaching Conundrum

Claims of coaching culture rarely survives inspection. Despite being number one on the to do list this lack of coaching seems to be based on three things.

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Huthwaite International 4 min read

Is aligning sales and service teams key to securing deals?

In times of uncertainty, everyone in your business needs to put their best foot forward. But aligning sales and service teams could be the key to success.

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