Huthwaite’s picks

Neil Rackham reveals how his passion for cricket helped him codify verbal behaviours and develop effective research techniques

Neil Rackham discusses the resistance faced when introducing SPIN Selling, its rapid adoption by major corporations, and its eventual success.

Neil Rackham shares his breakthrough moment with SPIN Selling and its transformative impact at Xerox, propelling it from last to first in the UK.

Explore key insights from the World of Learning Summit 2026, focusing on ecosystems, human-AI collaboration, and the role of L&D in fostering organisational...

Neil Rackham shares how an early feeling that sellers were use questions to uncover problems and develop needs lead to the creation of the SPIN Selling.

Neil Rackham, creator of SPIN Selling explains how one question sparked the creation of the most researched and validated sales methodology in the world.

Learn why complacency is the biggest threat to your key accounts and how to stay ahead of changes to protect your valuable client relationships.

Explore the importance of learning transfer and skill transferability for effective and adaptable L&D programmes in 2026.

Discover how SPIN Selling helps tech companies stand out in saturated markets by focusing on insightful, customer-centric conversations rather than...