Huthwaite’s picks

Find out how Sopra Steria chose the right sales methodology, challenged their consultants and ensured that new behaviours were sustained.

Businesses are focussing on developing sales and negotiation skills that can be put into immediate effect via the same medium they are being deployed.

Huthwaite highlights the top five key communication lessons from 2020 that we should take on board as we enter the New Year.

There are a few factors that dictate the answer here but ultimately, it comes down to this – how interested are you in taking this research backed sales...

Christmas has long been a hot bed for family fall outs, but whilst some traditions may be missed this December, it seems forgoing a family feud isn’t one of...

Huthwaite and Business Academy Aarhus create an internationally recognised SPIN selling certification programme to deliver sales behaviour change.

Should we focus on quality or quantity first when beginning to practice SPIN Selling behaviours? Find out.

Learn how SPI® Selling situation questions have changed since the sales method was introduced and what sellers can do now.

Scientifica uses SPIN Selling to convert more opportunities drive performance boost engagement and behaviour change.