Huthwaite's picks

Laura Errington 4 min read

Why SPIN Selling still works (even when your buyers know everything)

Discover why SPIN Selling still works – helping buyers make confident decisions by addressing their unique challenges.

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Robin Hoyle 6 min read

Artificial Intelligence and the leadership conundrum

Explore the challenges and opportunities of AI literacy in leadership and its implications for workforce development and organisational strategy.

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Robin Hoyle 6 min read

From sceptics to supporters – building buy-in for Sales training

Learn how to transform sceptics into supporters for sales training by addressing common challenges and using effective strategies for organisational buy-in…

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Huthwaite International 1 min read

Research reveals negotiation skills are ranked highly by businesses

Learn why negotiation skills have been considered a key priority for businesses and discover the negotiation research that can help you do that same.

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Tony Hughes 2 min read

What Brexit blues? New research reveals nearly half of UK businesses believe Brexit will have a long-term positive impact

43% of business leaders believe exiting the European union is having a positive impact on their business. 34% feel it hasn’t had any impact at all.

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Huthwaite International 3 min read

Medtronic Inside Sales teams herald a new era in medical sales supported by SPIN Selling

Investment in a core sales training methodology has been key to Medtronic's business growth, shorter sales cycles and delighted customers.

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Neil Rackham 1 min read

How have problem questions changed in SPIN Selling?

Learn how SPIN® Selling problem questions have changed since the sales method was introduced and what sellers can do now.

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Tony Hughes 2 min read

Research reveals over 75% of new telecoms products fail

A new benchmarking study into the future of the telecoms industry by sales, negotiation and communication specialists, Huthwaite International, has reveale…

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Shaun James 2 min read

You had me at pilates! The dangers of argument dilution

Like a chain, an argument is only as strong as its weakest link. If that link is exploited, the whole chain breaks. It is what we at Huthwaite call argumen…

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Tony Hughes 2 min read

Does a no-deal Brexit make companies like Nissan Europe ‘unsustainable’?

Tony Hughes, CEO at global skills development experts, Huthwaite International, comments on how Brexit could impact the car giant and how Nissan Europe cou…

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Huthwaite International 7 min read

Why salespeople fail to make major sales

To be successful in in a major sale situation requires understanding of the buyer's decision making process, and the skills needed to influence it at each …

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