Find out how Sopra Steria chose the right sales methodology, challenged their consultants and ensured that new behaviours were sustained.

Huthwaite and Business Academy Aarhus create an internationally recognised SPIN selling certification programme to deliver sales behaviour change.

Scientifica uses SPIN Selling to convert more opportunities drive performance boost engagement and behaviour change.

Investment in a core sales training methodology has been key to Medtronic's business growth, shorter sales cycles and delighted customers.

Learn how SPIN® Selling has helped Dachser to retain the high performance standards and recruit outstanding sales talent.

Learn how Royal Mail found and addressed a pressing need to recruit a new generation of sales professionals with SPIN training

Pfizer further develop their sales skills to meet new challenges of selling a growing range of products.

IBM Germany boosts negotiation skills with Huthwaite, focusing on preparation, strategies, and behaviour to drive success in the competitive services market.

How to capture and persuasively articulate value in the changing logistics environment.