What is SPIN® Selling?

SPIN® Selling was developed by Huthwaite International, based on extensive observational research into what makes a successful salesperson. We continue to deliver world-class SPIN® sales training to businesses both globally and locally. It is not based on trends or transient external forces. It is grounded in observed, timeless human behaviour.


SPIN 2019 GAME ON animation

About SPIN® Selling and why it works

SPIN® Selling is one of, if not the most iconic and revered sales methodologies in the world. Developed here at Huthwaite International, it continues to justify its position as one of the most widely adopted tools by sales professionals everywhere.  Using Huthwaite SPIN® tools, sellers will acquire a deeper understanding of their customers’ needs, build a persuasive case around specific problems and provide effective solutions.  This consultative sales method isn’t based on trends or transient external forces. It’s grounded in observed, timeless human behaviour – behaviour that wins business.

SPIN® Suite: Training Programmes

  • Visit our SPIN® Selling page, to read more about the definitive sales training programme for consultative selling in a business environment. SPIN® Selling has, for the last 40 years, proven to be the most effective way to improve the sales success of your organisation and deliver bottom-line results.
  • Our SPIN® Marketing training programme draws on the key principles of our SPIN® Selling course and enables your organisation to produce marketing collateral that is not only more persuasive, that is also consistent with the sales activities of a SPIN® training salesforce
  • SPIN® Coaching equips coaches to deliver a positive compound effect on the results of your SPIN® -trained sales team.

A SPIN® Selling trainer must be officially licensed and their quality regularly monitored in order to deliver our training. A Huthwaite International licensed SPIN® Selling trainer combines both the methods and delivery approach to provide a unique learning experience.


Examples of how SPIN® Selling has worked for our clients

SPIN® Selling – A positive return on investment

21st century real-world data for measurable return on investment.

Report download

Urgo Medical – A Positive Impact on Sales

Proof of consistent, sustained and contemporary return on investment.

Report download

Contact us

For an informal chat please call us on +44 (0)1709 710081. Alternatively please use our contact form.