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What is SPIN Selling?

SPIN Selling was developed by Huthwaite International, based on extensive observational research into what makes a successful salesperson. We continue to deliver world-class SPIN sales training to businesses both globally and locally. It is not based on trends or transient external forces. It is grounded in observed, timeless human behaviour.


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About SPIN Selling and why it works

SPIN Selling is the most iconic and revered sales methodology in the world. Developed at Huthwaite International, it continues to justify its position as one of the most widely adopted tools by sales professionals everywhere. Using Huthwaite SPIN tools, sellers will acquire a deeper understanding of their customers’ needs, build a persuasive case around specific problems and provide effective solutions. This consultative sales method isn’t based on trends or transient external forces. It’s grounded in observed, timeless human behaviour – behaviour that wins business.

The SPIN Suite

  • Visit our SPIN Selling page, to read more about the definitive sales training programme for consultative selling in a business environment. SPIN Selling has, for the last 40 years, proven to be the most effective way to improve the sales success of your organisation and deliver bottom-line results.
  • Our SPIN Marketing training programme draws on the key principles of our SPIN Selling course and enables your organisation to produce marketing collateral that is not only more persuasive, that is also consistent with the sales activities of a SPIN training salesforce
  • SPIN Coaching equips coaches to deliver a positive compound effect on the results of your SPIN -trained sales team.

A SPIN Selling trainer must be officially licensed and their quality regularly monitored in order to deliver our training. A Huthwaite International licensed SPIN Selling trainer combines both the methods and delivery approach to provide a unique learning experience.


Examples of how SPIN Selling has worked for our clients

A positive return on investment from SPIN Selling

Real-world data for measurable return on investment on SPIN Selling

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A Positive Impact on Sales for Urgo Medical

Proof of consistent, sustained and contemporary return on investment.

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Developing sales opportunities  Learn how high performance sellers handle common scenarios. Discover the  tactics effective sellers adopt to convert more business.  Download whitepaper