Our research story

Name: Huthwaite International
Address: Hoober House, South Yorkshire, United Kingdom, S62 7SA
Telephone: +44 (0)1709 710081
Price range: £0-£1,000,000

At Huthwaite International, we have been at the top of our game for over 40 years and achieved some impressive milestones along the way. Here are some Huthwaite International research highlights.

1966

1977

Neil Rackham conducts research with BOAC and behaviour analysis is born
1977

1978

Simon Bailey, Linda Marsh and Neil Rackham oversee the first SPIN® pilot in Richmond USA

1966
1978

1981

SPIN® becomes a registered trademark in the UK

1977
1981

1990

Motorola become the first company to undertake a SPIN® productivity project

1978
1990

1996

Open courses are launched for the first time and demand soars.
SPIN® becomes a registered trademark in 15 countries

1981
1996 - 97

1999

Research is carried out to identify best practice in effective Negotiation

1990
1999

2000

Huthwaite International become proud winners of the Queen’s Award for Export

1996 - 97
2000

2008

SPIN® Online is launched and blazes the trail for blended learning

1999
2008

2014

Research findings are published with IACCM into effective corporate negotiation performance

2000
2014

2015

The number of accredited trainers worldwide continues to increase, now totalling 280

2008
2015

2017

Training has now been delivered in a total of 109 countries and in 35 languages

2014
2017

Huthwaite International confidently enters its 43rd year with a new brand
to reflect our world class standing

2015

Explore our selection of world-leading research Our sales and negotiation methodologies are the most researched and validated in the world. Find the right research to address your key challenges here. View our selection of whitepapers

Our research story

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