Huthwaite's picks

Five critical mistakes negotiators don't know they're making

Discover the common negotiation mistakes even seasoned professionals make and learn effective strategies to enhance your negotiation skills for better outc…

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Rachel Massey 5 min read

Sales teams need more than goals, they need a 'how’

Uncover the power of 'how?' and transform theory into the effective execution of skills.

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Hayley Ramsey 8 min read

Unlock your sales team's potential: conquer sales challenges with SPIN® Selling

Empower your sales team to overcome common sales challenges, build trust, and drive successful, value-driven customer interactions with SPIN.

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Huthwaite International 1 min read

Pfizer use SPIN® for a Winning Combination

Pfizer further develop their sales skills to meet new challenges of selling a growing range of products.

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Huthwaite International 11 min read

What’s it really worth? How to uncover your hidden value using SPIN Selling

Learn how to uncover hidden value using SPIN Selling. Learn the skills and tactics to maximise the value you deliver to every customer.

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Tony Hughes 2 min read

Calling Britain’s bluff – have Brexit negotiations become a game of words?

Have Brexit negotiations become a game of words?

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Huthwaite International 12 min read

Mind the gap - how to get the most out of an age diverse salesforce

In this article we look at how to equip your sales team with the skills and tactics to maximise the value you deliver to every customer.

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Jo Derriman 8 min read

Why value is key to growing a disruptive business

Learn why value is the key to growing a disruptive business and the difference between innovation and disruption.

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Tony Hughes 4 min read

The US v Iran: a strategic negotiation plan, a game of power play or leadership gone mad?

What negotiation techniques are at play between the US and Iran, and what can the world of business learn from them?

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Huthwaite International 2 min read

Negotiating continued growth at IBM Germany

IBM Germany improve their negotiation performance in a competitive and complex sales environment.

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Robin Hoyle 4 min read

Will artificial intelligence change corporate learning?

Find out why learning & development experts shouldn't rely entirely on artificial intelligence to deliver corporate learning.

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Tony Hughes 3 min read

Could and should May take Trump’s advice to sue the EU?

Tony Hughes, Huthwaite’s CEO examines Trump's recent negotiating advice to Theresa May and explains why his appraoch may not be so far-fetched.

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Are your sales targets contributing to lost business?

Download our whitepaper to learn why hard closing customers can lose business and how to create a strategy for handling customer concerns.

Huthwaite's picks

Five critical mistakes negotiators don't know they're making

Sales teams need more than goals, they need a 'how’

Unlock your sales team's potential: conquer sales challenges with SPIN® Selling

Pfizer use SPIN® for a Winning Combination

What’s it really worth? How to uncover your hidden value using SPIN Selling

Calling Britain’s bluff – have Brexit negotiations become a game of words?

Mind the gap - how to get the most out of an age diverse salesforce

Why value is key to growing a disruptive business

The US v Iran: a strategic negotiation plan, a game of power play or leadership gone mad?

Negotiating continued growth at IBM Germany

Will artificial intelligence change corporate learning?

Could and should May take Trump’s advice to sue the EU?

Are your sales targets contributing to lost business?

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