3 min read
What negotiation techniques are at play between the US and Iran, and what can the world of business learn from them?
Huthwaite’s picks
5 min read
Discover how SPIN Selling helps tech companies stand out in saturated markets by focusing on insightful, customer-centric conversations
Recent blog posts
2 min read
IBM Germany boosts negotiation skills with Huthwaite, focusing on preparation, strategies, and behaviour to drive success in the competitive services market.
3 min read
Find out why learning & development experts shouldn't rely entirely on artificial intelligence to deliver corporate learning.
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3 min read
Tony Hughes, Huthwaite’s CEO examines Trump's recent negotiating advice to Theresa May and explains why his appraoch may not be so far-fetched.
2 min read
Sit up and listen! SPIN Selling research reveals sales people that don’t listen are missing out on deals.
6 min read
Faster skills improvement, less time off the job, measurability – just some of the benefits Huthwaite International’s new collaborative model promises to...
2 min read
How to capture and persuasively articulate value in the changing logistics environment.
17 min read
Learn why introducing new skills and behaviours to key individuals is the first step to cultural transformation.
1 min read
Practical solutions sales leaders can use to achieve sales excellence. Based on our latest research of 300 European Medical Devices sales leaders.
Sales
7 min read
Discover how SPIN Selling helps tech companies stand out in saturated markets by focusing on insightful, customer-centric
6 min read
Discover why staying engaged during implementation is crucial for B2B sales success and learn key strategies for building
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7 min read
AI isn't replacing jobs but redefining roles, enhancing human expertise, and improving strategic deployment. Discover how AI can
Negotiation
4 min read
Learn how Zuhlke equipped their Technical Consultants and Project Managers with sales skills for their direct customer
9 min read
Discover the common negotiation mistakes even seasoned professionals make and learn effective strategies to enhance your
11 min read
Achieving a win-win in negotiation discussions can be tough. Gain invaluable perspectives on strategies to help you negotiate
Communication
6 min read
Discover how the SPIN framework can transform persuasive communication in leadership, team meetings, coaching, negotiations, and
6 min read
Learn strategies to create persuasive presentations that drive business growth and avoid common mistakes. Enhance your skills
6 min read
Discover the essential role that middle managers play in an organisation and find out how effective verbal behaviours and