Huthwaite's picks

Laura Errington 4 min read

Why SPIN Selling still works (even when your buyers know everything)

Discover why SPIN Selling still works – helping buyers make confident decisions by addressing their unique challenges.

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Robin Hoyle 6 min read

Artificial Intelligence and the leadership conundrum

Explore the challenges and opportunities of AI literacy in leadership and its implications for workforce development and organisational strategy.

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Robin Hoyle 6 min read

From sceptics to supporters – building buy-in for Sales training

Learn how to transform sceptics into supporters for sales training by addressing common challenges and using effective strategies for organisational buy-in…

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Robin Hoyle 18 min read

Challenging change and culture

Learn why introducing new skills and behaviours to key individuals is the first step to cultural transformation.

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Huthwaite International 2 min read

Achieving sales excellence in Medical Devices

Practical solutions sales leaders can use to achieve sales excellence. Based on our latest research of 300 European Medical Devices sales leaders.

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Michael Leathes 2 min read

Does the world need an International Negotiation Initiative?

Michael Leathes discusses the need for an international negotiation initiative as growing interest and momentum support the argument.

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Neil Clothier 4 min read

Playing the Trump card - the negotiation techniques at play with Iran and North Korea

Huthwaite negotiation specialist, Neil Clothier, writes for the Daily Express on the negotiation learnings to be had from this difficult negotiation scenar…

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Neil Clothier 2 min read

Drug money – how can the NHS negotiate Trump’s tariff hike?

Neil Clothier, senior negotiation specialist at Huthwaite comments for The Times. How can the NHS negotiate to their advantage?

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Huthwaite International 1 min read

Medical Devices Sales Leaders Survey - Report 2018

Huthwaite International commissioned a European-wide benchmarking study of more than 300 senior medical device sales leaders to examine the pressures, chal…

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Huthwaite International 1 min read

Profit and a systematic approach to selling in the Medical Devices sector

How having a systematic approach to selling leads to more profitable business. A must read for sales leaders in the European Medical Devices sector.

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Huthwaite International 2 min read

Sometimes failed negotiations are the ones that teach us the most

Dr Mark Young comments on his first hand experience of the talks to form a new German government following the September election.

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Rachel Massey 3 min read

The future of work, the future of training

Here we look at the future of training in relation to three factors which are transforming how we do business: technology, globalisation and humanity.

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Are your sales targets contributing to lost business?

Download our whitepaper to learn why hard closing customers can lose business and how to create a strategy for handling customer concerns.

Huthwaite's picks

Why SPIN Selling still works (even when your buyers know everything)

Artificial Intelligence and the leadership conundrum

From sceptics to supporters – building buy-in for Sales training

Challenging change and culture

Achieving sales excellence in Medical Devices

Does the world need an International Negotiation Initiative?

Playing the Trump card - the negotiation techniques at play with Iran and North Korea

Drug money – how can the NHS negotiate Trump’s tariff hike?

Medical Devices Sales Leaders Survey - Report 2018

Profit and a systematic approach to selling in the Medical Devices sector

Sometimes failed negotiations are the ones that teach us the most

The future of work, the future of training

Are your sales targets contributing to lost business?

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