How can salespeople use SPIN® Selling questions?
Video transcription: We all look for magic bullets, we'd all like easy answers. But the problem with skills is that there aren't easy answers....
By Neil Rackham | January 27, 2020
Sales coaching - the key to lasting performance improvement
Coaching offers the greatest potential to increase performance at a lower cost than almost any other initiative an organisation can take, yet it is a...
By Robin Hoyle | January 22, 2020
Our Senior Negotiations Expert guests on 'Pod's Own Country: The Yorkshire Post’s Political Podcast
In the latest weekly digest of all things politics, with a distinct Yorkshire flavour, hosted by The Yorkshire Post’s Westminster Correspondent, Geri...
By Neil Clothier | January 03, 2020