Huthwaite's Featured Case Study

How SPIN Solo united Promote's global sales teams

Huthwaite International 2 min read

How SPIN Solo united Promote's global sales teams

Learn how Promote applied SPIN® Solo to enable seamless global training, fostering shared language and deeper learning.

Addressing complex post-pandemic sales challenges at Zühlke

Huthwaite International 2 min read

Addressing complex post-pandemic sales challenges at Zühlke

Learn how Zuhlke equipped their Technical Consultants and Project Managers with sales skills for their direct customer interactions.

Successfully navigating Fintech: Moneyhub's strategy for accelerated growth

Huthwaite International 3 min read

Successfully navigating Fintech: Moneyhub's strategy for accelerated growth

Discover how Moneyhub accelerated growth and improved sales performance with SPIN selling and Complex Negotiation skills, transforming client engagement and achieving consistent targets.

Huthwaite International 2 min read

How SPIN Solo united Promote's global sales teams

Learn how Promote applied SPIN® Solo to enable seamless global training, fostering shared language and deeper learning.

Huthwaite International 2 min read

Addressing complex post-pandemic sales challenges at Zühlke

Learn how Zuhlke equipped their Technical Consultants and Project Managers with sales skills for their direct customer interactions.

Huthwaite International 3 min read

Successfully navigating Fintech: Moneyhub's strategy for accelerated growth

Discover how Moneyhub accelerated growth and improved sales performance with SPIN selling and Complex Negotiation skills, transforming client engagement and achieving consistent targets.

How Nutreco uses SPIN® Selling to meet its strategic sales objectives and adapt to new challenges

Huthwaite International 3 min read

How Nutreco uses SPIN® Selling to meet its strategic sales objectives and adapt to new challenges

Learn how Nutreco implemented SPIN Selling to enhance sales strategies, meet objectives, and adapt to challenges. Discover their outcomes in this insightful case study.

Essity ensure their sales and marketing skills fully support their sustainability efforts

Huthwaite International 1 min read

Essity ensure their sales and marketing skills fully support their sustainability efforts

Essity ensure their sales and marketing skills fully support their sustainability efforts and align with their global values and initiatives.

Sustained behaviour change and instant return on investment for Close Brothers Motor Finance

Huthwaite International 3 min read

Sustained behaviour change and instant return on investment for Close Brothers Motor Finance

Close Brothers used our collaborative learning experience designed to increase revenues and profitability through better understanding of customer needs.

PostNord Strålfors - creating key insights and value for customers in a competitive market

Huthwaite International 3 min read

PostNord Strålfors - creating key insights and value for customers in a competitive market

Learn how PostNord Strålfors implemented a sales academy that transformed sales conversations, drove value creation and helped grow their business.

John Hogg are taking their commercial teams to the next level

Huthwaite International 3 min read

John Hogg are taking their commercial teams to the next level

Learn how John Hogg developed a unified sales approach enhanced by Huthwaite's collaborative learning journey

Sopra Steria prepares for the post-COVID era with Huthwaite sales and negotiation skills to lead markets and drive results

Huthwaite International 3 min read

Sopra Steria prepares for the post-COVID era with Huthwaite sales and negotiation skills to lead markets and drive results

Find out how Sopra Steria chose the right sales methodology, challenged their consultants and ensured that new behaviours were sustained.

Business Academy Aarhus and Huthwaite partner to develop a flexible learning journey

Huthwaite International 2 min read

Business Academy Aarhus and Huthwaite partner to develop a flexible learning journey

Huthwaite and Business Academy Aarhus create an internationally recognised SPIN selling certification programme to deliver sales behaviour change.

Scientifica uses SPIN Selling to convert more opportunities

Huthwaite International 2 min read

Scientifica uses SPIN Selling to convert more opportunities

Scientifica uses SPIN Selling to convert more opportunities drive performance boost engagement and behaviour change.

Medtronic Inside Sales teams herald a new era in medical sales supported by SPIN Selling

Huthwaite International 2 min read

Medtronic Inside Sales teams herald a new era in medical sales supported by SPIN Selling

Investment in a core sales training methodology has been key to Medtronic's business growth, shorter sales cycles and delighted customers.

Dachser Nordic A/S recruit outstanding sales talent in the logistics industry using the Huthwaite Sales Candidate Assessment programme.

Anders Hjort 2 min read

Dachser Nordic A/S recruit outstanding sales talent in the logistics industry using the Huthwaite Sales Candidate Assessment programme.

Learn how SPIN® Selling has helped Dachser to retain the high performance standards and recruit outstanding sales talent.

Royal Mail – Delivering sales excellence for a new generation with SPIN training

Huthwaite International 3 min read

Royal Mail – Delivering sales excellence for a new generation with SPIN training

Learn how Royal Mail found and addressed a pressing need to recruit a new generation of sales professionals with SPIN training

Pfizer use SPIN® for a Winning Combination

Huthwaite International 0 min read

Pfizer use SPIN® for a Winning Combination

Pfizer further develop their sales skills to meet new challenges of selling a growing range of products.

Negotiating continued growth at IBM Germany

Huthwaite International 2 min read

Negotiating continued growth at IBM Germany

IBM Germany boosts negotiation skills with Huthwaite, focusing on preparation, strategies, and behaviour to drive success in the competitive services market.

Dachser - a global player in a changing landscape

Huthwaite International 2 min read

Dachser - a global player in a changing landscape

How to capture and persuasively articulate value in the changing logistics environment.

Beckman Coulter delivers global sales training project

Huthwaite International 1 min read

Beckman Coulter delivers global sales training project

Beckman Coulter undertake a global sales training project. Implementing a common sales approach. Successfully delivered to salespeople worldwide.

Huthwaite International 2 min read

How Atkins created sales excellence

How Atkins Global achieved sales excellence with SPIN®

Does SPIN® Selling work? A company share their story

Huthwaite International 1 min read

Does SPIN® Selling work? A company share their story

In a video testimonial Atkins Global share their story of achieving sales excellence from a SPIN® selling implementation to 400 people.

How to measure and create value from service

Huthwaite International 3 min read

How to measure and create value from service

What’s the best way to train a field service team? learn how Waters are creating value for their customers

Siemens and Huthwaite reach for economic growth – in the toughest of markets

Huthwaite International 2 min read

Siemens and Huthwaite reach for economic growth – in the toughest of markets

What's next when a company as renowned and consistently excellent as Siemens, realises that the Greek market is one of the toughest sales environments in the world?

Urgo Medical - evidencing sales training return on investment

Huthwaite International 1 min read

Urgo Medical - evidencing sales training return on investment

Every organisation that embarks on a sales training project wants to know that it’s working. But how often can you actually prove it?

How SAP improved their commercial outcomes with SPIN® Selling training

Huthwaite International 4 min read

How SAP improved their commercial outcomes with SPIN® Selling training

Global software company SAP share their story of improved commercial outcomes from SPIN®.

How to effectively communicate to high-value customers

Huthwaite International 1 min read

How to effectively communicate to high-value customers

Are you trying to target high value sales? Find out how Oxford Instruments uses SPIN® Selling to effectively communicate to high value customers.

How did Urgo Medical increase sales by 20%?

Huthwaite International 0 min read

How did Urgo Medical increase sales by 20%?

In a short video testimonial Justin Cole, Managing Director at Urgo Medical, shares how Huthwaite International's SPIN® Selling implementation project has made a positive impact on sales for Urgo Medi

Huthwaite International 1 min read

SPIN® - A positive impact on sales

Demonstrating proof of consistent, sustained & contemporary return on investment, we share one of hundreds of client success stories of how SPIN® has made a positive impact on sales.

SPIN collaborative has helped us to sustain and grow existing customer revenues now there is a better understanding of the buying cycle and application of SPIN techniques.

Royal Mail

Together with Huthwaite we created a tough programme to challenge our senior team. We wanted them fully invested in our learning journey – to understand, practice and believe in the new skills and language.

Sopra Steria

Huthwaite has supported us with their extensive experience of inside sales models within organisations to successfully adapt to new markets and win acceptance from our clients and colleagues.

Medtronic

Develop your SPIN selling training plan

Founded on extensive, science-led research and analysis, our industry-leading virtual communication skills course is designed to give you the skills and insight needed to communicate effectively in the long term. We don’t just teach short term skills, we facilitate lasting behavioural change.

Develop your training plan now

Huthwaite's Featured Case Study

How SPIN Solo united Promote's global sales teams

Addressing complex post-pandemic sales challenges at Zühlke

Successfully navigating Fintech: Moneyhub's strategy for accelerated growth

How SPIN Solo united Promote's global sales teams

Addressing complex post-pandemic sales challenges at Zühlke

Successfully navigating Fintech: Moneyhub's strategy for accelerated growth

How Nutreco uses SPIN® Selling to meet its strategic sales objectives and adapt to new challenges

Essity ensure their sales and marketing skills fully support their sustainability efforts

Sustained behaviour change and instant return on investment for Close Brothers Motor Finance

PostNord Strålfors - creating key insights and value for customers in a competitive market

John Hogg are taking their commercial teams to the next level

Sopra Steria prepares for the post-COVID era with Huthwaite sales and negotiation skills to lead markets and drive results

Business Academy Aarhus and Huthwaite partner to develop a flexible learning journey

Scientifica uses SPIN Selling to convert more opportunities

Medtronic Inside Sales teams herald a new era in medical sales supported by SPIN Selling

Dachser Nordic A/S recruit outstanding sales talent in the logistics industry using the Huthwaite Sales Candidate Assessment programme.

Royal Mail – Delivering sales excellence for a new generation with SPIN training

Pfizer use SPIN® for a Winning Combination

Negotiating continued growth at IBM Germany

Dachser - a global player in a changing landscape

Beckman Coulter delivers global sales training project

How Atkins created sales excellence

Does SPIN® Selling work? A company share their story

How to measure and create value from service

Siemens and Huthwaite reach for economic growth – in the toughest of markets

Urgo Medical - evidencing sales training return on investment

How SAP improved their commercial outcomes with SPIN® Selling training

How to effectively communicate to high-value customers

How did Urgo Medical increase sales by 20%?

SPIN® - A positive impact on sales

Check out our latest reviews!

Royal Mail

Sopra Steria

Medtronic

Develop your SPIN selling training plan

Founded on extensive, science-led research and analysis, our industry-leading virtual communication skills course is designed to give you the skills and insight needed to communicate effectively in the long term. We don’t just teach short term skills, we facilitate lasting behavioural change.

Global Headquarters

Follow us