Our clients trust us to deliver measurable results
We partner with some of the world’s most respected and influential businesses. Our proven methodologies enable them to transform their sales and negotiation performance at scale.
Sales case studies
How Nutreco uses SPIN Selling to meet its strategic sales objectives
Nutreco's adoption of SPIN Selling facilitated a value-based approach, measured through increased revenue, improved efficiency, and enhanced customer satisfaction.
Sustained behaviour change and instant return on investment for Close Brothers
A benchmark analysis and an impact study confirmed that SPIN produced a common sales language across the organisation supporting their dealer partners and increasing revenue.
Essity ensure their sales and marketing skills fully support their sustainability efforts
For Essity, corporate social responsibility and sustainability is at the heart of their business. The SPIN methodology allowed them to link their sustainability and sales efforts throughout the customer journey.
Scientifica uses SPIN Selling to convert more opportunities
Scientifica created a common sales language giving them transparency across the team to help manage leads, opportunities and customers at every stage of the Buying Cycle.
PostNord Strålfors - creating key insights and value for customers in a competitive market
As PostNord Strålfors customers have adapted to changing business opportunities they recognised that it was no longer enough for sales people to talk about the features and advantages of particular solutions.
How SPIN Solo united Promote's global sales teams
Promote International developed a more skilled, confident, and consistent salesforce equipped with a common language and methodology, better positioned to understand and address client needs.
Celebrating 50 years of SPIN Selling
In the five decades since SPIN was created it has continued its dominance as the world-leading sales methodology. We’ve created a short documentary film to reflect on Huthwaite’s journey, celebrate our history, highlight our plans for the future and importantly, the future of sales.
Negotiation case studies
John Hogg are taking their commercial teams to the next level
John Hogg needed a sales and negotiation skills pathway delivered by training professionals who really understood them as an organisation and who were focused on changing their behaviour together as a group.
Sopra Steria integrates Huthwaite sales and negotiation skills to lead markets and drive results
Sopra Steria leverage new skills for growth through programmes that resonate with and challenge consultants to have better conversations, create value for their clients, develop their accounts and negotiate more effectively.
Negotiating continued growth at IBM Germany
A growing need to negotiate effectively. Computer hardware, software and services suppliers operate in a global marketplace, where the intensity of competition contributes greatly to the complexity of the sales process.